Updated README to reflect new add-on name, etc.

README

@@ -1,12 +1,13 @@
-Creative Commons Firefox Add-on
-===============================
+OpenAttribute for Firefox
+=========================
 
-The Creative Commons Firefox Add-on (CC-FX) adds support for
-displaying license and attribution information for works as you
-browse. If the page or items on the page are licensed, a CC icon will
-appear in the URL bar, which can be clicked to display the author and
-license information (if available).
+OpenAttribute for Firefox adds support for displaying license and
+attribution information for works as you browse. If the page or items
+on the page are licensed, a CC icon will appear in the URL bar, which
+can be clicked to display the author and license information. This
+metadata is used to generate HTML which can be used to attribute
+reuse.
 
-This add-on is the successor to
-[MozCC](http://wiki.creativecommons.org/MozCC) and was initially
-developed with support from Google Summer of Code.
+This add-on is the successor to MozCC
+(http://wiki.creativecommons.org/MozCC) and was initially developed
+with support from Google Summer of Code.