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Spend optimization and prediction #415

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Sherbrookee opened this issue Dec 6, 2023 · 0 comments
Open

Spend optimization and prediction #415

Sherbrookee opened this issue Dec 6, 2023 · 0 comments

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@Sherbrookee
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Hi community

1- Do you know if the Robyn package allow identifying the optimal spending level for each marketing channel, i.e.; does it include a budget optimization phase in terms of $ (and not in terms of contribution to the overall spend)?

2- Also, Does it allow to make do sales prediction based on input future spend in each channel?

Best,
Moona

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