Tracking customers

Difference between Visitors & Customers

Visitor

• Once the user has downloaded the application and the OptimoveSDK for Android has run for the first time, the user is considered a visitor, i.e., an unidentified visitor
• This visitor id is created by the Optimove SDK for each user who enters your application

Customer

• Once the user creates an account or log in to the application and recieves your application unique identifier, they becomes customers
• This customer ID (also known as SDK ID) is also your Optimove's customer's unique identifier (e.g email address, or numeric id, or etc)
• All user's visitor data will be stiched to their unique customer ID once recognized

Important Information

• This SDK ID is also your Optimove's customer's unique identifier (e.g email address, or numeric id, or etc)
• Your Optimove customer unique identifier is sent to Optimove on the daily customer transfer
• Any SDK ID that does not correspond/match to your Optimove customer unique identifier (Customer ID) due to faulty / unrecognized SDK IDs will not be tracked
• If you do not know your Optimove customer unique identifier, please contact your Optimove Point of Contact

Send customer ID to Optimove When

• Upon user account creation / login
• Newsletter signup
• Guest checkout

Stitching visitors to customers

Once the user successfully creates an account, they become a recognized customer. Use one of the following functions accordingly:

• setUserId method and pass the User Id when an "email address" is not available:

Optimove.setUserId("YOUR_CUSTOMERS_USER_ID");

• registerUser method and pass the User Id when an "email address" is available:

Optimove.registerUser("YOUR_CUSTOMERS_USER_ID", "YOUR_CUSTOMERS_EMAIL");

Important Note: We recommend apps to send the SDK the User Id every time the app starts. It increases the chances of successful tracking of already existing end users. The SDK blocks multiple calls with the same User Id and/or Email, so it's perfectly safe to call setUserId/registerUser every time the app starts.

Encrypting SDK ID

If you will be sending encrypted SDK ID, please follow the steps in Reporting encrypted CustomerIDs s

Sending emails only to Identified Visitors (none customers)

To send emails to users who are not customers, call the setUserEmail method accordingly:

Optimove.setUserEmail("YOUR_CUSTOMERS_EMAIL");

Important Note: The SDK blocks multiple calls with the same Email, so it's perfectly safe to call setUserEmail every time the app starts.