Focus on flexibility and control

• You can start, stop, pause or change the experiments anytime.
• The same experiment can run in multiple pages with different changes in each page.
• You can have multiple goals, no goal at all or switch goals anytime. Sometimes it's interesting to see how an experiment affects the user experience in your website.
• You can create preview URLs so you and your team can test each variant in different devices. Also used to get sign off.
• An experiment doesn't need to start with a page view. Often you want a specific action to start the experiment, like for example start filling a form, getting to specific step in the form, click of a button or scroll...
• Abrantes gives you tools to build experiments only for certain users like for example logged in users or users with specific screen sizes. You can also run experiments only in specific hours of the day or days of the week.
• When you are doing multivariate experiments it's not just doing more than one experiment in the same page. You can condition certain variant rendering details to the variant used in a different experiment. In the same or in different pages.
• You can control when the rendering of certain variant changes happen. In many cases it will be immediately, but often it can latter, like for example after page load, after cookie acceptance or after some API response.