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Welcome to the PIE Cookbook

Howdy. We're PIE, an ongoing experiment between the Portland, Oregon, startup community and Wieden+Kennedy, the largest privately held creative agency in the world. Throughout its history, PIE has served as a coworking space, a hub for community, and an early stage startup accelerator. Now, we're sharing all that we've learned over nearly a decade of working with startups and collaborating with corporations. We're calling it, the PIE Cookbook.

Creating the PIE Cookbook

We’d love to have you join us in building the PIE Cookbook, an open source guide designed to help anyone, anywhere build the startup accelerator of their dreams. Why are we doing this? Because we believe that each and every community — with the right tools — has the potential to assist and accelerate its most promising folks further and faster toward success.

And that’s good for everyone.

By joining this project, you’ll gain access to everything we’ve learned from nearly a decade of accelerating startups, building relationships that strengthen community, and facilitating creative output. What’s more — since this is an open source project — you’ll have the opportunity take part in creating the most effective documentation for building, managing, and running a successful startup accelerator for your community — whatever that community may be.

Getting started

New to Github? @MugofPaul has created a guide to help you get your bearings and learn how to contribute to the project.

Current focus (Updated February 23, 2017)

We are currently working to incorporate all of the notes on Accelerator operations and management into the tactical working draft. Once we complete that draft, we will return to the contextual working draft, a document that captures more of the motivations and context for an Accelerator.

Our goal is to complete the working draft by April 1, 2017.


We are looking forward to building this content with you. That's why we're doing this development on Github. (The actual book will reside somewhere that's more approachable.)

There are three primary ways to provide feedback:

  1. Join the PIE Cookbook Slack.
  2. Use the PIE Cookbook Issues on Github to comment on the content under development and track the ongoing development.
  3. Fork the repository, make edits, and submit pull requests.


A high-level working outline of the PIE Cookbook is currently under development. We have also proposed a process and some initial milestones for the ongoing development of this project.

The PIE Cookbook repository is divided into the following directories:

  • /docs — Home of the master PIE Cookbook document, which feeds Read the Docs
  • /drafts — Written content that has not yet been added to the master PIE Cookbook document We are here
  • /notes — Notes about the project, topics to be written, feedback from participants, distillation of source materials, and parking lot items. Also, home of the outline governing the topics for this project.
  • /source — Relevant URLs, documents, and source materials that inform the content of the PIE Cookbook


This project began as a Kickstarter campaign to help us attract a community of contributors who are interested in participating in this project. That campaign successfully completed on April 1, 2016. It is archived under /notes/pie/kickstarter for historical reference.

About PIE

For more details on who we are, visit PIE, follow PIE on Github, Twitter, or Facebook, or read some of our thoughts on Medium.

This work is licensed under Creative Commons Attribution 4.0 International License (CC BY 4.0)