Name the product in a way the reader (i.e. your target customers) will understand. LunchTrain
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Find people to eat and drink with and places to go by viewing recommendations from people in your network.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. LunchTrain allows users to view curated reviews for restaurants and bars and to coordinate going to those places in groups. If you missed it when your colleagues headed to the bar, just open up LunchTrain and look for trains (groups of people) and find their station (bar or restaurant) on LunchTrain and hop on (meet up with them). Or if you're interested in trying something new, check out what places your friends have reviewed and put on your conductor cap and schedule a train to go check a place out.
Describe the problem your product solves. Our product solves the problem of people missing out on group activities because they were unaware they were going on or just weren't ready when the group was ready. Additionally, our product allows users to view curated restaurant and bar reviews from real people who they actually know, establishing a higher level of trust in the reviews than on traditional review sites such as FourSquare or Yelp.
Describe how your product elegantly solves the problem. Our product elegantly solves the problem through a simple user interface that directs users to view existing trains or look at nearby locations to create trains for places they would like to try.
A quote from a spokesperson in your company. Technology is great, but so is personal connection - we're using technology to enhance connection not replace it.
Describe how easy it is to get started. Just log on and view trains or places that people in your network have reviewed.
Provide a quote from a hypothetical customer that describes how they experienced the benefit. I'm never out of the loop about places my friends have recommended or where to go to meet up with my friends for dinner or drinks.
Wrap it up and give pointers where the reader should go next. Check out LunchTrain.com!