The patrons of The Art Theater have a very interesting profile of film release dates and genres.
With information about age demographics of movies, The Art Theater can make informed decisions based on population.
Some films may draw patrons for a longer show cycle than others. This visualizes the length of individual shows and the amount of patrons they draw.
Revenue of The Art Theater comes from more than just ticket sales. Concessions (and less so, merchandise) make up for a good chunk of The Art's revenue.
The Art Theater gift card/certificates serve to bring in new patrons and act as a valuable revenue source.
