ENH: added rate of return option in 'create_event_study_tear_sheet' #298
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Rate of return allows to compare return happening at different time frequency though, if an event doesn't happen frequently, we cannot enter new positions any single day, so the rate of return doesn't work well in this scenario and the return is more sensible in this case. For this reason it is now optional.
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Added option to display rate of return or simple return. Depending on the event we are analyzing it might
be more appropriate to use rate of return vs simple return