Sales analysis is the mining of commercial data to evaluate the performance of the sales team against its goals. It provides insights about the top performing and underperforming products/services, the problems in selling and market opportunities, sales forecasting, and sales activities that generate revenue. Regular sales data analysis provides an understanding of the products that our customers are buying and helps us to dissect why they are behaving in a certain way. We can also find patterns in the lead conversions and drop offs. All of these aspects enable us to optimize the sales process
Our problem statements reflect on our business Objective, i.e what we hope to accomplish from this project (report), in this case we can summarize them in the following points.
- Analyze historical revenue and profit data.
- Production cost analysis.
- Identifying Best-selling products
- Customer/Country detailed revenue analysis (drill-through)
