Website Checklist

The below checklists are to help ensure that everything that's needed when a site is completed. Use it, print it, change it, whatever you need to do. If you have any suggestions, always feel free to add an issue or submit a PR.

Before starting

• Check balance has been paid
• Log outstanding content
• Setup GIT repository
• Setup hosting account

Proof read

• Check that landing page content includes keywords and areas

Analytics test

• Login to Google Analytics and check it's working

Browser testing

• Check for bugs in supported browsers
  • Internet Explorer 10+
  • Microsoft Edge (current version + 2 previous)
  • Google Chrome (current version + 2 previous)
  • Mozilla Firefox (current version + 2 previous)
  • Apple Safari (current version + 2 previous)
• Display warning message to users of old browsers (<IE10)

E-mail form test

• Send a test message to your own e-mail address
• Send a test message to the client
• Set a reminder to follow up if you receive no reply within a few days

SEO checklist

• Relevant page titles (e.g. Building Services in Eltham | My Building Co. | Or for alternative pages, instead of 'About Us', make it conversational but relevant)
• Include the target keyword/search phrase in the page URL if possible.
• Create relevant links to other pages in the site within the content.
• Meta page descriptions and keywords (Most relevant keywords only. I.e. 'Italian Restaurant', not 'Spaghetti Restaurant')
• Describe images with ALT tags (Include business name in Alt Tags)
• Add Linking Data with business details
• Wrap contact information with Schema markup
• Ensure titles are marked up with appropriate H tags (Only 1 H1 tag per page, must include city)
• Generate XML Sitemap
• Setup 301 redirections for old URLs (e.g. /services.php => /services)
• Embed Google map
• Check for broken links

Performance checks

• Combine and minify CSS
• Combine and minify Javascript
• Check that only necassary assets are loaded per page
• Create image size variations for smaller screens where possible
• Optimise and compress images and media
• Test site on Google PageSpeed Insights
• Make sure to hide any video backgrounds on mobile devices (autoplay doesn't work on mobile)

After completion

• Complete the final checks sheet
• Close off project on CRM
• Let PPC Manager know when site has gone live