Add some basic docs around releasing the theme.

This just covers the basic tasks that I know need to happen,
feel free to suggest other improvements.

README.rst

@@ -35,8 +35,7 @@ Via package
 Download the package or add it to your ``requirements.txt`` file:
 
 .. code:: bash
-
-    $ pip install sphinx_rtd_theme
+$ pip install sphinx_rtd_theme
 
 In your ``conf.py`` file:
 
@@ -268,6 +267,20 @@ way for me to ignore your request. RST unfortunately can spit out a lot of thing
 in a lot of ways. I don't have time to research your problem for you, but I do
 have time to fix the actual styling issue if you can replicate the problem for me.
 
+Releasing the Theme
+===================
+
+When you release a new version,
+you should do the following:
+
+* Bump the version in ``sphinx_rtd_theme/__init__.py`` - we try to follow `semvar <http://semver.org/>`_, so be careful with breaking changes.
+* Commit that change
+* Tag the release in git: ``git tag $NEW_VERSION``.
+* Push the tag to GitHub: ``git push --tags origin``
+* Upload the package to PyPI: ``python setup.py sdist bdist_wheel upload``
+* In the ``readthedocs.org`` repo, edit the ``bower.json`` file to point at the correct version (``sphinx-rtd-theme": "https://github.com/snide/sphinx-rtd-theme.git#$NEW_VERSION"``)
+* In the ``readthedocs.org`` repo, run ``gulp build`` to update the distributed theme files 
+
 TODO
 ====