Global Hotels and Resorts GHR Analyis

This project was developed as a part of Business Analytics Competition held by Saunders College Of Business at Rochester Institute Of Technology

Scenario

Global Hotels and Resorts (GHR) is a top European hotel brand that is struggling to make sense of its customer demands in two of its recently-acquired properties. One is a city hotel while the other is a resort. A proper understanding of the customer demands means higher revenue and better planning for in-house services which translates into lower operating costs. To this end, GHR has hired your team to help them address this problem. Specifically, its Revenue Management department wants your team to perform the following tasks:

1. Producing various visualizations to help GHR better understand the guests, booking behaviors, and opportunities to maximize the revenue in their two properties.
2. Suggesting strategies to maximize the revenue in the two properties.

Results Of Competition

Team "Business as Usual" secured first place in the 2024 SCB Business Analytics Competition Round 1! 🏆 Grateful to Rochester Institute of Technology for this opportunity.

The challenge, focused on descriptive analytics and problem-solving, tested our mettle, but we navigated it with finesse, setting the stage for success. Participating was enriching, exposing me to real-world business challenges and fostering innovation and collaboration.

Thanks to judges and mentors for valuable insights. 🌐

🌎 Competition Highlights:

53 submissions worldwide, including 31 from RIT, 16 from UofR, and 6 international teams. Used tools like R, Python, Tableau, JMP, and Excel.

We achieved first place 🥇 with teamwork and dedication. Shoutout to my teammate Harshitha B Nag 🙌 Grateful for the journey! Check out the details here: https://www.rit.edu/business/sites/rit.edu.business/files/2023-12/2023%20Business%20Analytics%20Competition%20-Round%201%20Presentation%20Results.pdf 👈

Artifacts

1. GHR_analysis.ipynb - Contains all the code we used to build the graphs and analysis that we used in our executive report
2. Global Hotels and Resorts(GHR) Analysis.pdf - Executive report containing all our findings and recommendations