AWQL - The AWQL Command-Line Tool

Allows to request Google Adwords API reports with AWQL language. It is a simple SQL shell with input line editing capabilities. It supports interactive and non-interactive use. When used interactively, query results are presented in an ASCII-table format. When used non-interactively, the result is presented in comma-separated format. The output format or many other tricks can be changed using command options.

Installation

In order to improve the portability of this tool, since the v1.0.0, Awql is no longer developed in Bash and Awk but entirely in Go.

awql requires Go 1.7.1 or later.

$ go get -u github.com/rvflash/awql

Usage

$ awql -i "123-456-7890"
Welcome to the AWQL monitor. Commands end with ; or \G.
Your AWQL connection implicitly excludes zero impressions.
Adwords API version: v201809
    
Reading table information for completion of table and column names.
You can turn off this feature to get a quicker startup with -A

Type 'help;' or '\h' for help. Type '\c' to clear the current input statement.

awql> select CampaignName, Clicks, Impressions, Cost, Amount, TrackingUrlTemplate from CAMPAIGN_PERFORMANCE_REPORT limit 5;
+--------------+---------+--------------+------------+-----------+--------------------+
| Campaign     | Clicks  | Impressions  | Cost       | Budget    | Tracking template  |
+--------------+---------+--------------+------------+-----------+--------------------+
| Campaign #1  | 526     | 42006        | 456020000  | 33000000  | --                 |
| Campaign #2  | 0       | 0            | 0          | 33000000  | --                 |
| Campaign #3  | 0       | 0            | 0          | 33000000  | --                 |
| Campaign #4  | 4       | 310          | 1210000    | 1000000   | --                 |
| Campaign #5  | 196     | 13168        | 242870000  | 26000000  | --                 |
+--------------+---------+--------------+------------+-----------+--------------------+
5 rows in set (0.322 sec)

Quick start

Set up credentials, on the first execution of the tool, by filling the mandatory fields (client ID, refresh token, etc.). For more information about how to create a access token to Google Adwords, see the wiki on Google OAuth 2.0.

Otherwise, with options -T to set the Google OAuth access token and -D to set the Google OAuth developer token, you can run AWQL queries in single shot mode, until the expriration on the token.

Features

• Auto-refreshed the Google access token with the Google OAuth2 services.
• When used interactively, adds the management of historic of queries with arrow keys. Can be disable with option -A.
• Adds to AWQL grammar for requesting Adwords reports the following SQL clauses to SELECT statement: LIMIT, GROUP BY and ORDER BY.
• Also offers the SQL methods DESC [FULL], SHOW [FULL] TABLES [LIKE|WITH] and CREATE [OR REPLACE] VIEW.
• Adds management of \G modifier to display result vertically (each column on a line)
• Also adds the aggregate functions: AVG, COUNT, MAX, MIN, SUM and DISTINCT keyword.
• The view offers possibility to filter the AWQL reports to create your own report, with only the columns and scope that interest you.
• * can be used as shorthand to select all columns from all views
• Caching data in order to don't request Google Adwords services with queries already fetch in the day. This feature can be enable with option -c.
• By default, all calls implicitly excludes zero impressions. This behavior can be changed with the option -z.
• Uses by default the last available version of the Google Adwords API: v201809.

SQL methods adding to AWQL grammar

DESC [FULL] table_name [column_name]

$ awql> desc CAMPAIGN_SHARED_SET_REPORT;
+------------------------+----------------+-----+---------------------------+
| Field                  | Type           | Key | Supports_Zero_Impressions |
+------------------------+----------------+-----+---------------------------+
| AccountDescriptiveName | String         |     | YES                       |
| CampaignId             | Long           |     | YES                       |
| CampaignName           | String         |     | YES                       |
| CampaignStatus         | CampaignStatus |     | YES                       |
| ExternalCustomerId     | Long           |     | YES                       |
| SharedSetName          | String         | PRI | YES                       |
| SharedSetType          | SharedSetType  |     | YES                       |
| Status                 | Status         |     | YES                       |
+------------------------+----------------+-----+---------------------------+
8 rows in set (0.000 sec)

SELECT ... \G

$ awql> select CampaignName, Clicks, Impressions, Cost, Amount, TrackingUrlTemplate from CAMPAIGN_PERFORMANCE_REPORT limit 1\G
**************************** 1. row ****************************
       CampaignName: Campagne Shopping
             Clicks: 276526
        Impressions: 10293554
               Cost: 179673040000
             Amount: 500000000
TrackingUrlTemplate:  --
1 row in set (1.109 sec)

The FULL modifier is supported such that DESC FULL displays two more columns with enum values and uncompatibles fields list.

$ awql> desc full CAMPAIGN_PERFORMANCE_REPORT EnhancedCpcEnabled;
+--------------------+------+-----+---------------------------+-------------+---------------------+
| Field              | Type | Key | Supports_Zero_Impressions | Enum        | Not_compatible_with |
+--------------------+------+-----+---------------------------+-------------+---------------------+
| EnhancedCpcEnabled | Enum |     | YES                       | TRUE, FALSE |                     |
+--------------------+------+-----+---------------------------+-------------+---------------------+
1 row in set (0.000 sec)

SHOW [FULL] TABLES [LIKE 'pattern']

$ awql> show tables like "CAMPAIGN%";
+-------------------------------------------------+
| Tables_in_v201809                               |
+-------------------------------------------------+
| CAMPAIGN_AD_SCHEDULE_TARGET_REPORT              |
| CAMPAIGN_LOCATION_TARGET_REPORT                 |
| CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT   |
| CAMPAIGN_NEGATIVE_LOCATIONS_REPORT              |
| CAMPAIGN_NEGATIVE_PLACEMENTS_PERFORMANCE_REPORT |
| CAMPAIGN_PERFORMANCE_REPORT                     |
| CAMPAIGN_SHARED_SET_REPORT                      |
+-------------------------------------------------+
7 rows in set (0.001 sec)

The FULL modifier is supported such that SHOW FULL TABLES displays a second output column with the type of table.

$ awql> show full tables like "ADGROUP%";
+----------------------------+------------+
| Tables_in_v201809          | Table_type |
+----------------------------+------------+
| ADGROUP_PERFORMANCE_REPORT | BASE TABLE |
+----------------------------+------------+
1 row in set (0.000 sec)

SHOW TABLES [WITH 'pattern']

$ awql> show full tables with Url;
+--------------------------+------------+
| Tables_in_v201809        | Table_type |
+--------------------------+------------+
| KEYWORDLESS_QUERY_REPORT | BASE TABLE |
| URL_PERFORMANCE_REPORT   | BASE TABLE |
+--------------------------+------------+
2 rows in set (0.000 sec)

CREATE [OR REPLACE] VIEW view_name [(column_list)] AS select_statement

$ awql> create view CAMPAIGN_COST_WEEK (name, cost) as select CampaignName, Cost from CAMPAIGN_PERFORMANCE_REPORT during LAST_WEEK;

SELECT * FROM view_name

Only works on a view. Adwords tables are not designed for that. Too much columns and fields incompatibles between them.

$ awql> select * from CAMPAIGN_COST_WEEK;
+-------------+------------+
| name        | cost       |
+-------------+------------+
| Campaign #1 | 60000      |
| Campaign #2 | 10000      |
| Campaign #3 | 20000      |
+-------------+------------+

SELECT ... LIMIT [offset,] row_count

$ awql> select CampaignName, Clicks, Impressions, Cost, TrackingUrlTemplate from CAMPAIGN_PERFORMANCE_REPORT order by 3 limit 3;
+-------------+---------+--------------+------------+--------------------+
| Campaign    | Clicks  | Impressions  | Cost       | Tracking template  |
+-------------+---------+--------------+------------+--------------------+
| Campaign #1 | 12      | 1289         | 9760000    | --                 |
| Campaign #2 | 8       | 1490         | 7010000    | --                 |
| Campaign #3 | 432     | 26469        | 450420000  | --                 |
+-------------+---------+--------------+------------+--------------------+
3 rows in set (0.01 sec)

SELECT ... ORDER BY column_name [ASC | DESC]

$ awql> SELECT CampaignName, Clicks, Impressions FROM CAMPAIGN_PERFORMANCE_REPORT ORDER BY Impressions DESC;
+--------------+---------+--------------+
| Campaign     | Clicks  | Impressions  |
+--------------+---------+--------------+
| Campaign #12 | 526     | 42006        |
| Campaign #3  | 432     | 26469        |
| Campaign #5  | 196     | 13168        |
| Campaign #10 | 145     | 8646         |
| Campaign #2  | 8       | 1490         |
| Campaign #1  | 12      | 1289         |
| Campaign #4  | 4       | 310          |
| Campaign #6  | 3       | 295          |
| Campaign #9  | 3       | 259          |
| Campaign #13 | 4       | 248          |
| Campaign #11 | 10      | 237          |
| Campaign #7  | 0       | 9            |
| Campaign #14 | 0       | 9            |
| Campaign #8  | 0       | 2            |
+--------------+---------+--------------+
14 rows in set (0.801 sec)