Finished first post.

_posts/2010-12-04-why-we-need-another-domain-registrar.markdown

@@ -8,32 +8,43 @@ domain registrar, one that focuses on usability and is the perfect companion to
 hosting solutions.  [nameptr.com](http://nameptr.com) is my answer to that need.
 
 
-### The perfect companion to todays' cloud hosting
+### The perfect companion to today's cloud hosting
 
-In the world of the web app, shared hosting simply doesn't make since anymore. 
+In the world of the web app, shared hosting simply doesn't make sense. The future is 
+filled with VPS's and services like Heroku. It makes little sense for your
+name registrar to also be your hosting provider. You need one solid place for your names and you 
+need the ability to easily and quickly point them to different servers and services. 
 
 ### Viewing the registrar as an app, not a shopping cart
 
-domain sharing, domain search.
+At [nameptr.com](http://nameptr.com) we view our registrar as an application. This means that 
+instead of focusing on adding services and charges we will be focusing on ways to make your 
+experience better.
 
-conclusion: todays environment is an exciting one for registrars
+There are many application-style features
+that fit perfectly in this space that no one is doing. First there is name sharing. It very 
+common that a developer needs to configure changes on a domain that someone else owns. What
+if the registrar had a way of sharing a domain's configuration between people? I also think
+there is much room for improvement in finding domains, and buying and configuring ssl certificates.
 
 ### Caring about users
 
-Today's registrars compete on price. [nameptr.com](http://nameptr.com)'s goal will be to compete not 
-on price, but the user's experience.
+Today's registrars compete on price. [nameptr.com](http://nameptr.com)'s goal will not be to compete 
+on price, but on the user's experience.
 
-After logging into a domain registrar you are usually greeted with a mess of options. Since today's
+After logging into a domain registrar, you are usually greeted with lots of options. Since today's
 registrars sell everything from hosting to html site builders, there are many options that a 
-domain buyer simply doesn't need. Most registrars require quite a few clicks after logging in before
+domain buyer simply doesn't want. Most registrars require quite a few clicks after logging in before
 the user can see their list of domains. By focusing just on domains and ssl certificates 
-[nameptr.com](http://nameptr.com) will allow you to find and update the information you need quicker. 
+[nameptr.com](http://nameptr.com) will allow you to find and update the information you need 
+much quicker. 
 
 
-
-Since registrars play the price game, they are forced to find other ways to increase their profits.
+Since most registrars play the price game, they are forced to find other ways to increase their profits.
 The most popular way of doing this is by up selling. Often it means registrars try to sell you things
-like "business listings", which provide no actual value to the customer. Another common upsell is 
-web hosting, which does actually provide a value. However with today's move to cloud hosting
-providers like Linode, Slicehost, and Amazon EC2 it usually makes little since to buy the shared
-hosting provided by your domain registrar.
+like "business listings," which provide no actual value to the customer.
+
+With today's move to cloud storage providers, and people rethinking how a name provider should work, 
+today
+is a very exciting time to enter the domain registrar space, and we hope to provide a refreshing
+alternative to today's domain registrars.