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goodreadsbookshelf

Creative Brief

Client: GoodReads

First Impression:

I created an account on Goodreads. Here's my experience and first impressions: There were several login options (+). I logged in through Amazon. I expected to be able to get in and start using the service... but then it asked me to create a new login again for Goodreads! (-) A big minus... cause this just defeated the purpose of logging in through Amazon. I then selected categories and it pulled all my books in from Amazon and asked me to rate them. It then gives me recommendations based on my ratings and the categories i selected. But there was one big problem... cause all their recommendations (history, fiction, etc) were all related to children's books!! (-)

Algorithm seems very messed up. Website is cluttered and unorganized. Recommendations were useless. Bookshelf is very busy. The UI is not pretty and the UX is seriously lacking!

SWOT:

Strengths:
  • Has many members already.
  • Has a large library.
  • Can view friends bookshelves
  • Bookshelves, reviews and ratings are public
  • Recommendations based on past history
Weaknesses:
  • Website is cluttered and messy
  • UI and UX is very poorly designed
  • Algorithm is not accurate
  • Login is long and tedious
Opportunities:
  • Much better UI and UX design
  • Improve the recommendation algorithm
  • Make the login more efficient
  • Need to modernize the site
  • Better connect to social media
Threats:
  • As new sites/apps come up, readers might leave for a better and more enjoyable experience

Wordlist:

  • book lovers
  • large library
  • bookshelves
  • reviews
  • ratings
  • recommendations
  • favorite books
  • least favorite books
  • search
  • browse
  • trivia
  • quizzes
  • quotes
  • book lists
  • title/author
  • modern
  • efficient
  • clean
  • uncluttered
  • organized
  • accurate
  • fun
  • enjoyable
  • customizable
  • book club
  • minimal
  • fast

Competitors:

There are competitors that are less cluttered and seem more modern. But GoodReads has a bigger member base right now.

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