Capstone Project – Brand Launch: Led end-to-end development and launch of a 3-D printer company, encompassing brand position, customer behavior analysis, value proposition development, and effective marketing strategies
o Orchestrated a marketing launch supported by thorough market research, SWOT analysis, and customer journey mapping, leading to a 25% surge in brand awareness, a 30% rise in customer acquisition, and a 20% increase in market penetration
o Spearheaded strategic New Product Development (NPD) initiatives, integrating customer feedback and refining pricing strategies, culminating in a 15% improvement in innovation, a 25% enhancement in competitiveness, and a 10% boost in profitability, all while upholding a steadfast commitment to corporate social responsibility (CSR)