UTM parameters

• http://blog.rafflecopter.com/2014/04/utm-parameters-best-practices
• http://blog.rafflecopter.com/2014/04/utm-naming-conventions
• https://www.ometria.com/blog/the-definitive-guide-to-utm-tagging-in-ecommerce
• http://www.terminusapp.com/blog/7-faqs-about-utm-parameters/
• http://www.bytefive.com/blogs/understanding-utm_source-utm_medium-and-utm_campaign
• https://blog.kissmetrics.com/how-to-use-utm-parameters/

Hashtags

Google ad guidelines (AdWords)

• http://www.boostmedia.com/blog/ad-text-tips/adcenter-google-ad-text-guidelines-ad-text-limits-ad-text-lengths-editorial-guidelines/

Steps for Installation

For Non-Technical Users: [Install Trial Promoter on a Heroku Server](https://github.com/scctsi/trial-promoter-app/wiki/Deploy to Heroku for non technical users)

For Technical Users: Detailed [Installation Instructions](https://github.com/scctsi/trial-promoter-app/wiki/Installation on Ubuntu for technical users) for hosting Trial Promoter on servers other than Heroku

[View the code] (https://github.com/scctsi/trial-promoter-app/tree/experiment) used in the experiment described in paper “Trial Promoter: a Web-based Tool for Boosting the Promotion of Clinical Research Through Social Media”