- Upload your own dataset
- Choose metrics to perform A/B testing
- Interactive data visualization
- Statistical analysis with real-time results
We will be comparing two different strategies (Strategy_A and Strategy_B) on various metrics like Impressions, Clicks, Conversions, Cost, and Revenue. The choice of what to compare depends on what aspect of the strategies you're interested in analyzing. Let's discuss a few scenarios:
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Comparing Conversion Rates We might be interested in whether there's a significant difference in the conversion rates between Strategy_A and Strategy_B. For this, we would compare the Conversions metric between the two groups.
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Cost-Effectiveness Another comparison could be to see which strategy is more cost-effective. This might involve comparing the Cost metric or even calculating the Cost per Conversion or Return on Investment (ROI) and comparing these values.
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Click-Through Rates (CTR) If the focus is on the effectiveness of the ad in terms of engagement, we might compare the Click-Through Rates (CTR) which can be calculated as Clicks divided by Impressions.
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Revenue Finally, we might want to compare the Revenue generated from each strategy to see which is more profitable.