Klaviyo tag for Google Tag Manager Server Side

Klaviyo Tag for the Google Tag Manager server container allows you to add new users, send events and parameters from your site to Klaviyo. Klaviyo tag for sGTM communicates directly with Klaviyo API and allows adding contacts using sGTM that was previously possible only through the backend integration.

Getting started

1. Add Klaviyo tag to the server Google Tag Manager from the template gallery.
2. Add Klaviyo Public API Key.
3. Select the action type you want to track.
4. Add contact email, event and contact properties.

More detailed description of how to setting up the Klaviyo tag in the sGTM can be found by this link.

Supported events

• Add a new contact to Klaviyo
• Track contact activity on-site
• Send events and parameters

Open Source

Klaviyo Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.