When a user clicks on an ad, the {click_id} parameter is generated in their URL. Our tag will store {click_id} inside the taboola_cid cookie. When a conversion event triggers, it sends a request to Taboola Postback URL with click_id, event name, value, and currency.
Taboola tag can track two event types:
- PageView event captures Taboola {click_id} from a visitor's browser and stores it in taboola_cid cookie for later use. You can set the URL parameter name and cookie lifetime.
- Conversion events send a request to Taboola postback URL. Adding event name is mandatory, revenue and currency fields are optional.
Taboola Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.