Campaign Measurement Module

Useful functions for campaign measurement

bound-by-p

Limits some metric of your data set by the p-th percentile. Useful to handle outliers in spend data. If control is provided with a valid column name, then the action is performed for each data segments.

create-bootstrap-mean

Bootstrapped estimation of mean of some metric.

get-ci

Assumes the input is a vector with normal distribution and returns the alphaconfidence interval.

test-of-prop

Two sampled test of proportions to measure if two groups have significantly different success rate

measure-incremental-spend

Measures the incremental spend of a test audience versus the expected spend calculated from the spend of a control group

Can be used for any non-binomial metric. Read This

measure-incremental-binomial-var

Measures the incremental rate of success of a test audience versus the expected success rate calculated from the success rate of a control group