This isn't really consumer ready yet but I've taken first steps. I'm fully accepting issues or pull requests from anyone who wants to help me make this into something useful for not-Matt. :)
Gotta replace all the images with your own images.
Put your RSS URL in the RSS_URL env var.
Put your iTunes URL in the ITUNES_URL env var.
Twilio account. Get your creds and past into the TWILIO_* env vars. Boom done.
It's a pain in the butt.
It involves many steps of approval from Facebook.
Also update config/botman/facebook to have your domains.
Also make sure to set up your FACEBOOK_URL env var so the links work.