category: link timestamp: 2012-02-08 06:01:15.271843 -07:00 title: Writing Tips from David Ogilvy date: 08/02/2012 link: http://www.brainpickings.org/index.php/2012/02/07/david-ogilvy-on-writing/
From the "Mad Man" himself:
3. Use short words, short sentences and short paragraphs.