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23 changes: 23 additions & 0 deletions fixtures/bensbites.beehiiv.com/ai-changing-marketing-jobs.md
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# AI is changing marketing jobs, or is it?

[AI is changing marketing jobs, or is it?](https://www.wsj.com/articles/an-anticipated-wave-of-ai-specialist-jobs-has-yet-to-arrive-01a8169c?mod=followamazon\&utm_source=bensbites\&utm_medium=referral\&utm_campaign=ai-is-changing-marketing-jobs-or-is-it)There's been lots of hype about how AI will revolutionize marketing, but so far big brands haven't created many new roles dedicated to overseeing this transformation.

## What's going on here?

Despite predictions that AI will fundamentally alter marketing, major consumer brands have largely not hired people for AI-specific leadership positions or changed their organizational structures.

![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6d810e0-fab3-4a71-aad4-05121fdbd99f/image.png?t=1703246743)

<small>via WSJ</small>

## What does this mean?

Companies seem to be moving slowly and deliberately, rather than rushing to appoint "AI evangelists". They want to avoid past mistakes like overhyping technology like NFTs. Legal and cultural challenges around using AI in a responsible, on-brand way have also slowed adoption.

The outlier (or visionary) is Coco-Cola here. It has promoted two executives to the newly created roles of global head of generative AI and global head of marketing AI.

## Why should I care?

Data from Indeed says that marketing jobs with AI requirements were 8% lower in November than last year same time. And from Linkedin, the data shows that total views for marketing job listings that mentioned AI grew 14% faster than views for marketing jobs that didn’t.

So, another way to look at it is that AI will become a default part of these jobs and skill sets without needing to be a special role.
94 changes: 94 additions & 0 deletions fixtures/bensbites.beehiiv.com/daily-digest-reality-ai-jobs.md
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# Daily Digest: The reality of AI jobs

### PLUS: (not-so-secret) Agents

[Sign up](https://www.bensbites.co/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)|[Advertise](https://sponsor.bensbites.co/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)|[Ben’s Bites News](https://news.bensbites.co/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)\
Daily Digest #312

Happy Holidays everyone! We’re signing off until next week and will have emails on the 27-29th and then back on the 2nd in 2024. They may be a little lightweight depending on what’s going on.

Thanks for an awesome 2023, here’s to next year topping it!

Here’s what we have today;

###### **PICKS**

1. [An anticipated wave of AI specialist jobs has yet to arrive.](https://www.wsj.com/articles/an-anticipated-wave-of-ai-specialist-jobs-has-yet-to-arrive-01a8169c?mod=followamazon\&utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)AI is changing marketing jobs, or is it? There's been lots of hype about how AI will revolutionize marketing, but so far**big brands haven't created many new roles**dedicated to overseeing this transformation.🍿[Our Summary](https://bensbites.beehiiv.com/p/ai-changing-marketing-jobs)(also below)

2. [Bill Gates thinks AI will supercharge the innovation pipeline in 2024.](https://www.gatesnotes.com/The-Year-Ahead-2024?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)In his annual lookahead, Bill Gates talks a lot about AI. Especially about**AI in healthcare**: against HIV, making pregnancies safe and dealing with antibiotic resistance. He mentions that we should use global healthcare as a benchmark for\*\*equitable AI.\*\*He touches on AI in education, elections and his other major commitments like malnutrition, and climate change as well.

3. **AI agents have had a rollercoaster ride this year**—the interest in them kept going up and down. Today’s an up day.

- [Replit did a spotlight on Crew AI](https://blog.replit.com/crew-ai?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs), which provides**AI agents in the cloud.**

- [Tencent released a paper introducing AppAgent](https://huggingface.co/papers/2312.13771?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)-**Multimodal agents as smartphone users.**

- Also, check out[AgentSearch by SciPhi](https://search.sciphi.ai/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- An**agent-first search engine.**

###### **TOP TOOLS**

- [ChatGPT Unwrapped](https://www.chatgptunwrapped.com/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- Create a**year in review**for your ChatGPT chats.

- [Rex Nutribot](https://www.rex.fit/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)-**AI calorie tracking**, workout and meal logging on WhatsApp.

- [Thumbinator](https://thumbinator.thomasjfrank.com/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- Compare**YouTube thumbnails**with different filters and contrast.

- [Cumuli AWS Console Chat](https://github.com/petrgazarov/cumuli-aws-console-chat?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- Chat with GPT-4 turbo on any**AWS page**with screen sharing.

- [Findly](https://www.findly.ai/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- Talk to your**Google Analytics**data.

- [Shader](https://www.shaderapp.com/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- New**self-expression**with AI.

- [HeyGen](https://www.heygen.com/personalized-video-3?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)- Create personalized**outreach videos**at scale.

[View more →](https://news.bensbites.co/tags/show?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)

###### **NEWS**

**World with AI:**

- **[AI machine cannot be called an inventor](https://www.ft.com/content/7bccf980-9eaf-40d9-92b6-ab3ffb43c98d?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)**, rules UK court.

- Imran Khan deploys\*\*[AI clone to campaign](https://www.theguardian.com/world/2023/dec/18/imran-khan-deploys-ai-clone-to-campaign-from-behind-bars-in-pakistan?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)\*\*from behind bars in Pakistan.

- **[Generative AI and moats](https://www.ryanhoover.me/post/generative-ai-and-moats?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)**- Impact on traditional media incumbents.

**Hands-on:**

- Getting started with\*\*[Mixtral 8x7B.](https://www.pinecone.io/learn/mixtral-8x7b/?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)\*\*

- **[Fine-tune Mixtral 8x7B](https://www.youtube.com/watch?v=zbKz4g100SQ\&utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)**- walkthrough guide.

[View more →](https://news.bensbites.co/tags/news/trending?utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)

###### **QUICK BITES**

[AI is changing marketing jobs, or is it?](https://www.wsj.com/articles/an-anticipated-wave-of-ai-specialist-jobs-has-yet-to-arrive-01a8169c?mod=followamazon\&utm_source=bensbites\&utm_medium=referral\&utm_campaign=daily-digest-the-reality-of-ai-jobs)There's been lots of hype about how AI will revolutionize marketing, but so far big brands haven't created many new roles dedicated to overseeing this transformation.

**What is going on here?**

Despite predictions that AI will fundamentally alter marketing, major consumer brands have largely not hired people for AI-specific leadership positions or changed their organizational structures.

![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6d810e0-fab3-4a71-aad4-05121fdbd99f/image.png?t=1703246743)

**What does this mean?**

Companies seem to be moving slowly and deliberately, rather than rushing to appoint "AI evangelists". They want to avoid past mistakes like overhyping technology like NFTs. Legal and cultural challenges around using AI in a responsible, on-brand way have also slowed adoption.

The outlier (or visionary) is Coco-Cola here. It has promoted two executives to the newly created roles of global head of generative AI and global head of marketing AI.

**Why should I care?**

Data from Indeed says that marketing jobs with AI requirements were 8% lower in November than last year same time. And from Linkedin, the data shows that total views for marketing job listings that mentioned AI grew 14% faster than views for marketing jobs that didn’t.

So, another way to look at it is that AI will become a default part of these jobs and skill sets without needing to be a special role.

[*Share this story*](https://bensbites.beehiiv.com/p/ai-changing-marketing-jobs)

### Ben’s Bites Insights

We have 2 databases that are updated daily which you can access by sharing Ben’s Bites using the link below;

- **All 10k+ links**we’ve covered, easily filterable (1 referral)

- **6k+ AI company funding rounds**from Jan 2022, including investors, amounts, stage etc (3 referrals)
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