feat: homepage (index) copy for pricing changes (#1942)

https://www.notion.so/Pricing-page-pre-login-as-a-potential-custom-enterprise-user-I-can-enter-the-details-for-my-stor-4a1751c0f53141998b3627428cb59d00

- [x] update hero message copy
- [x] update faq layout + copy

Update:
- [x] At top, title “What is Web3.storage?” to “What is web3.storage?”
- [x] Text underneath to: “At the core of web3.storage is a storage
service to safely secure and make your data available - giving
developers the power of decentralized storage and content addressing via
simple client libraries or an HTTP API.”
- [x] **Under “How Does Web3.storage work?”:** change Web3.storage to
web3.storage
- [x] **Under “How Does Web3.storage work?”:** change “How Does” to “How
does”


https://www.notion.so/Homepage-Updates-II-df5c7c4ebe404d09bcec9d4ab4ea3af1

- [x] change the tab name “retrieve” to “read”?
- [x] in the screenshot, can we add line breaks so there aren’t hanging
single words on the second line
- [x] need to standardize on web3.storage lowercase (homepage has mixed
usage)

Figma:

https://www.figma.com/file/wkhWP78SCsAH2zAYn34LYH/X-Web3.Storage-Design-Files---Agency-Undone?node-id=667%3A2407



https://user-images.githubusercontent.com/22156330/192403433-ad0a5348-fdc0-43f5-b092-f20c2f4fdcbb.mp4

packages/docs/src/theme/Footer/footer.json

@@ -62,13 +62,6 @@
     "copyright": {
       "left": {
         "text": "2022 Protocol Labs"
-      },
-      "right": {
-        "text": "Want more free storage?",
-        "link": {
-          "text": "Submit a request",
-          "url": "https://web3.storage/account"
-        }
       }
     }
   }

packages/website/content/pages/about.json

@@ -27,8 +27,8 @@
               "push_left": "off-6_sm-5_mi-1_ti-0"
             },
             "format": "header",
-            "heading": "What is Web3.Storage?",
-            "subheading": "Web3.Storage is a service to make building on top of Filecoin as simple as possible - giving developers the power of distributed storage and content addressing via simple client libraries or an HTTP API."
+            "heading": "What is web3.storage?",
+            "subheading": "At the core of web3.storage is a storage service to safely secure and make your data available - giving developers the power of decentralized storage and content addressing via simple client libraries or an HTTP API."
           }
         ]
       }
@@ -155,10 +155,10 @@
               "push_left": "off-0_sm-1_ti-0"
             },
             "format": "medium",
-            "heading": "How Does Web3.Storage work?",
+            "heading": "How does web3.storage work?",
             "description": [
               "<a href='/docs/#quickstart' class='how-it-works-highlight' target='_blank'>Developers can start building in a matter of minutes</a> - allowing them to take advantage of all the power and openness of the decentralized web with none of the infrastructure complexity.",
-              "Behind the scenes, Web3.Storage is backed by Filecoin and makes content available via IPFS leveraging the unique properties of each network."
+              "Behind the scenes, web3.storage is backed by Filecoin and makes content available via IPFS leveraging the unique properties of each network."
             ]
           },
           {

packages/website/content/pages/faq.json

@@ -40,24 +40,34 @@
             "toggleOnLoad": false,
             "sections": [
               {
-                "id": "service",
-                "heading": "How is Web3.Storage different from NFT.Storage?",
-                "content": "Both services are offered by the same group and share much of the same architecture, but as the name suggests, NFT.Storage is a service that is focused on NFTs specifically, with the mission to perpetually store all off-chain NFT data as a public good (so for free, forever). On the other hand, Web3.Storage looks to offer very inexpensive, decentralized data storage for any kind of data."
+                "id": "platform",
+                "heading": "What is meant by the \"web3.storage platform\"?",
+                "content": "web3.storage is a suite of APIs and services that make it easy for developers and other users to interact with data in a way that is not tied to where the data is actually physically stored. It natively uses decentralized data and identity protocols like <a href='https://ipfs.io/' alt='IPFS' target='_blank'>IPFS</a>, <a href='https://filecoin.io/' alt='Filecoin' target='_blank'>Filecoin</a>, and <a href='https://ucan.xyz/' alt='UCAN' target='_blank'>UCAN</a> that enable verifiable, data- and user-centric application architectures and workflows. <br><br>At the core of the platform includes a hosted storage service which can be used to upload and persist data to make it continuously available. The platform also contains additional services like <a href='https://web3.storage/products/w3link/' alt='w3link' target='_blank'>w3link</a> and <a href='https://web3.storage/products/w3name' alt='w3name' target='_blank'>w3name</a> that make it easier to create seamless, delightful web experiences utilizing web3 protocols."
+              },
+              {
+                "id": "versus-traditional",
+                "heading": "What advantages does web3.storage have over traditional hosted storage services?",
+                "content": "Because web3.storage uses decentralized data and identity protocols like <a href='https://ipfs.io/' alt='IPFS' target='_blank'>IPFS</a> and <a href='https://ucan.xyz/' alt='UCAN' target='_blank'>UCAN</a>, data and identity are referenced in an open way. Data is referenced using <a href='https://docs.ipfs.tech/concepts/content-addressing/' alt='Content addressing' target='_blank'>IPFS content identifiers</a> that are unique to the data, making your data completely portable - accessible from anywhere broadcasting data to the IPFS network, whether on a local or peer device, or uploaded to web3.storage itself. Data is backed up on <a href='https://filecoin.io/' alt='Filecoin' target='_blank'>Filecoin</a>, which gives <a href='https://filecoin.io/blog/posts/what-sets-us-apart-filecoin-s-proof-system/' alt='Filecoin proofs' target='_blank'>cryptographic proof</a> that your data is physically being stored without needing to trust web3.storage. <br><br>Authentication is associated with user <a href='https://w3c-ccg.github.io/did-primer/' alt='DID' target='_blank'>decentralized identifiers</a> (DIDs) that sign UCAN tokens that can be cryptographically verified by the web3.storage service, meaning that your identity is not determined by a central authentication server. And because any storage solution can utilize the same UCAN and IPFS content IDs, there is no lock-in to web3.storage’s service."
               },
               {
-                "id": "cryptoeconomics",
-                "heading": "How can you offer this service for free?",
-                "content": "Due to the cryptoeconomics of Filecoin, data storage is provided for free today. This will likely change to some form of crypto-native payment model in the near future (e.g., staking Filecoin to increase storage limits), but will remain highly inexpensive due to Filecoin's economic model and 15B+ PiB of capacity. Today, we do subsidize the cost of overhead of running Web3.Storage, but the goal is to reduce this as Filecoin continues to improve (e.g., faster storage and retrieval). Please see <a href='https://spec.filecoin.io/algorithms/cryptoecon/' alt='Filecoin Cryptoeconomics' target='_blank'>here for more on Filecoin economics</a>."
+                "id": "versus-pinning-services",
+                "heading": "What advantages does web3.storage have over other IPFS hosted services?",
+                "content": "web3.storage runs on <a href='https://github.com/elastic-ipfs/' alt='Elastic IPFS' target='_blank'>Elastic IPFS</a>, an open-source, cloud-native, highly scalable implementation of IPFS. We wrote it as the solution to address increasing adoption of web3.storage, which previously used <a href='https://github.com/ipfs/kubo' alt='kubo' target='_blank'>kubo</a> and <a href='https://ipfscluster.io/' alt='IPFS Cluster' target='_blank'>IPFS Cluster</a>. As a result, web3.storage is designed to give strong performance and reliability regardless of how much data is being stored on it, meaning that you can rely on it as you and web3.storage grow. And all data is backed up in Filecoin storage deals, which gives <a href='https://filecoin.io/blog/posts/what-sets-us-apart-filecoin-s-proof-system/' alt='Filecoin proofs' target='_blank'>cryptographic proof</a> that your data is physically being stored without needing to trust web3.storage. <br><br>Further, the platform provides other best-in-class implementations of IPFS on performant infrastructure, from <a href='https://web3.storage/products/w3link/' alt='w3link' target='_blank'>w3link</a>, our IPFS HTTP gateway that can be up to 10x faster than other public gateways, to <a href='https://web3.storage/products/w3name' alt='w3name' target='_blank'>w3name</a>, a hosted service for dynamic data use cases."
               },
               {
-                "id": "data-security",
-                "heading": "What happens if Web3.Storage is discontinued?",
-                "content": "One major advantage of using Web3.Storage is its use of IPFS, making it easy to move to an alternative storage provider. All of your data is accessible via IPFS, and you can simply export all of your CIDs and ask a pinning service to pin them without need to download or upload any data. You have this option even if you use Web3.Storage today and just want another redundant copy of your data persisted. And you don't need to change the URLs that your application is pointing to, since IPFS URLs are content addressable.<br><br>We don't expect to ever discontinue Web3.Storage, but if we need to, we'll give you 90 days' notice for you to make the easy switch."
+                "id": "pinning-api",
+                "heading": "How do I store data on web3.storage that is already available over the IPFS network without having to download and reupload it myself?",
+                "content": "Paid web3.storage plans give users access to our implementation of the <a href='https://ipfs.github.io/pinning-services-api-spec/' alt='Pinning Service API' target='_blank'>Pinning Service API</a>, which allows you to store data on web3.storage that is already available over the IPFS network."
+              },
+              {
+                "id": "service",
+                "heading": "What is the relationship between NFT.Storage and web3.storage?",
+                "content": "web3.storage is a platform that enables developers, applications, and users to interact with data independently of where it is stored, using decentralized protocols like <a href='https://ipfs.io/' alt='IPFS' target='_blank'>IPFS</a> and <a href='https://ucan.xyz/' alt='UCAN' target='_blank'>UCAN</a>. This includes an easy-to-use, performant storage service that makes data available on IPFS and persists it on the Filecoin decentralized storage network. NFT.Storage is a service whose mission is to perpetually store all off-chain NFT data as a public good (so for free, forever). It currently runs on the web3.storage platform today, but has future plans to provide its services in a fully decentralized manner (run by a DAO with operations and governance instrumented on smart contracts)."
               },
               {
                 "id": "how-to-delete",
                 "heading": "How can I delete items from Web3.Storage?",
-                "content": "You can delete files listed in your account. Simply log-in to your account and use the file manager on the files page. It's currently not possible to delete files via the API or the client libraries, but we are working on enabling that feature in the near future.<br><br>However, once a file is uploaded to Web3.Storage, there cannot be a guarantee that all copies of the file are gone from the IPFS network. As soon as a file is uploaded, other IPFS nodes can access and store a copy of the data. The data only becomes unavailable when the last IPFS node has stopped pinning the file, and all copies are garbage collected. As a consequence you should only upload to Web3.Storage files that you know can be shared with anyone forever, or are securely encrypted."
+                "content": "You can delete files listed in your account. Simply log-in to your account and use the file manager on the files page. It's currently not possible to delete files via the API or the client libraries.<br><br>However, once a file is uploaded to web3.storage, there cannot be a guarantee that all copies of the file are gone from the IPFS network. As soon as a file is uploaded, other IPFS nodes can access and store a copy of the data. The data only becomes unavailable when the last IPFS node has stopped pinning the file, and all copies are garbage collected. As a consequence you should only upload to web3.storage files that you know can be shared with anyone forever, or are securely encrypted.<br><br>We are in the process of rolling out a new client and service called w3up that programmatically allows you to unlink uploads from being associated with your account. The Alpha version CLI can be found <a href='https://github.com/nftstorage/w3up-cli' alt='w3up' target='_blank'>here</a> and the client <a href='https://github.com/nftstorage/w3up-client' alt='w3up' target='_blank'>here</a>. Later, the current Javascript client will use w3up and all existing uploads and accounts will be migrated to the new service."
               },
               {
                 "id": "using-api-directly",
@@ -67,12 +77,12 @@
               {
                 "id": "editing-files",
                 "heading": "How can I edit a file or add files to a folder?",
-                "content": "Since CIDs are immutable, it's currently not possible to edit files or add files to a folder. We are working on making mutable references available that you can use instead."
+                "content": "Since CIDs are immutable, it's not possible to edit files or add files to a folder. We recommend checking out w3name, our hosted <a href='https://docs.ipfs.io/concepts/ipns/' alt='IPNS' target='_blank'>IPNS</a> service, if you are interested in dynamic data."
               },
               {
                 "id": "uploading-without-account",
                 "heading": "How can my users upload files directly to Web3.Storage without them needing to create their own account?",
-                "content": "Currently the best way to upload to Web3.Storage from the browser is to relay data through an endpoint that you control that has access to the API token. Providing the API token in your front-end will allow anyone to upload files to your account and list already uploaded files. However, we are actively working on ways end-users can upload data directly to Web3.Storage without needing an intermediary!"
+                "content": "The current Javascript client and API requires you to provide the API token in your front-end, allowing anyone to upload files to your account and list already uploaded files. However, we are in the process of rolling out a new client and service called w3up that natively uses UCAN for authentication, meaning you can cryptographically delegate permission to other actors to directly upload to your account. The Alpha version CLI can be found <a href='https://github.com/nftstorage/w3up-cli' alt='w3up' target='_blank'>here</a> and the client <a href='https://github.com/nftstorage/w3up-client' alt='w3up' target='_blank'>here</a>. Later, the current Javascript client will use w3up and all existing uploads and accounts will be migrated to the new service."
               }
             ]
           }

packages/website/content/pages/general.json

@@ -173,10 +173,6 @@
         {
           "text": "Web Apps",
           "url": "/terms"
-        },
-        {
-          "text": "Login",
-          "url": "/login"
         }
       ]
     },