Chiir24 A User Study on the Acceptance of Native Advertising in Generative IR

Participants' answers of the user study.

Cite this work

@InProceedings{zelch:2024,
  author =                {Ines Zelch and Matthias Hagen and Martin Potthast},
  booktitle =             {9th ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR 2024)},
  doi =                   {10.1145/3627508.3638316},
  editor =                {Min Zhang and Joemon Jose and Laurianne Sitbon},
  isbn =                  {979-8-4007-0434-5/24/03},
  keywords =              {ir, information retrieval, openwebsearch},
  month =                 mar,
  publisher =             {ACM},
  site =                  {Sheffield, United Kingdon},
  title =                 {{A User Study on the Acceptance of Native Advertising in Generative IR}},
  url =                   {https://dl.acm.org/doi/10.1145/3627508.3638316},
  year =                  2024
}