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<!doctype html>
<!--[if lt IE 7]>
<html class="no-js lt-ie9 lt-ie8 lt-ie7" lang=""> <![endif]-->
<!--[if IE 7]>
<html class="no-js lt-ie9 lt-ie8" lang=""> <![endif]-->
<!--[if IE 8]>
<html class="no-js lt-ie9" lang=""> <![endif]-->
<!--[if gt IE 8]><!-->
<html class="no-js" lang="">
<!--<![endif]-->
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Website | dailymail.co.uk</title>
<meta name="description" content="Tracking landscape on dailymail.co.uk. Percentage of pages you are tracked, average number of trackers per page, data-sharing with third parties and more.">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="referrer" content="same-origin">
<!-- OG params for sharable content -->
<meta property="og:title" content="Website | dailymail.co.uk" />
<meta property="og:type" content="website" />
<meta property="og:url" content="https://whotracks.me/websites/dailymail.co.uk.html" />
<meta property="og:description" content="Tracking landscape on dailymail.co.uk. Percentage of pages you are tracked, average number of trackers per page, data-sharing with third parties and more." />
<!-- Stylesheets -->
<link rel="icon" href="../static/img/favicon-2.ico">
<link rel="stylesheet" href="../static/css/bootstrap.min.css">
<link rel="stylesheet" href="../static/font-awesome-4.7.0/css/font-awesome.min.css">
<link rel="stylesheet" href="../static/css/custom.css">
<link rel="alternate" type="application/rss+xml" title="WhoTracks.Me Blog" href="https://whotracks.me/blog/feed.xml" />
<!--add this block to templates that need extra styling-->
<link rel="stylesheet" href="../static/css/websites/profile.css">
<!-- jQuery -->
<script src="../static/js/jquery.min.js"></script>
<!-- Plotly JS -->
<script src="../static/js/plotly-v1.29.3.min.js"></script>
<!-- For relative path resolution -->
<script>
var pathToRoot = ".."
</script>
</head>
<body>
<nav class="navbar navbar-blue" role="navigation">
<div class="container">
<div class="row">
<div class="col-md-2">
<div class="navbar-header">
<button type="button" class="navbar-toggle" data-toggle="collapse" data-target="#myNavbar">
<span class="icon-bar"></span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
</button>
<a class="navbar-brand" href="..">
<img class="logo" alt="Who Tracks Me" src="../static/img/logo-white.svg">
</a>
</div>
</div>
<div class="col-md-10 col-sm-0">
<!--Collapsed under menu in mobile-->
<div class="collapse navbar-collapse" id="myNavbar">
<ul id="imaginary_container">
<div class="input-group stylish-input-group">
<input id="search-bar" class="form-control" type="text" placeholder="Search website or tracker">
</div>
</ul>
<!--Site links-->
<ul class="nav navbar-nav navbar-right">
<li >
<a class="nav-button" href="../trackers.html">TRACKERS</a>
</li>
<li class="active" >
<a class="nav-button" href="../websites.html">WEBSITES</a>
</li>
<li >
<a class="nav-button" href="../blog.html">BLOG</a>
</li>
<li >
<a class="nav-button" href="../explorer.html">EXPLORER</a>
</li>
</ul>
</div>
</div>
</div>
</div>
</nav>
<div class="breadcrumb-bar">
<div class="container">
<ul class="breadcrumb">
<li><a href="/">Home</a></li>
<li><a href="/websites.html">Websites</a></li>
<li>dailymail.co.uk</li>
</ul>
</div>
</div>
<div id="website-page" class="overview-page">
<div id="overview-header">
<div class="container">
<div class="row">
<div class="container">
<div class="row overview-info">
<div class="col-md-6">
<h1>
<img class="icon" src="../static/img/website_globe.svg" width="23" height="23" />
<a target="_blank" rel="noreferrer" href="//www.dailymail.co.uk">dailymail.co.uk</a>
</h1>
<p class="subtitle">
<span class="purple-color">6.0Mb</span> of user data from trackers per page
</p>
</div>
<div class="col-md-6">
<div class="overview-info-right">
<div class="col-md-6 trackers-info">
<p>
<span class="header red-color">
22.7 TRACKERS</span>
<br />
<span class="subtitle">On average per page</span>
</p>
</div>
<div class="col-md-6 more-info">
<div>
<i class="fa fa-info-circle"></i>
<a href="../blog/what_is_a_tracker.html">What is a tracker?</a>
</div>
<div>
<i class="fa fa-info-circle"></i>
<a href="../blog/where_is_the_data_from.html">Where does the data come from?</a>
</div>
</div>
</div>
</div>
</div>
<div class="overview-header-box">
<div class="row">
<div class="col-md-6 col-sm-6">
<h3 style="padding-left: 15px">ALL TRACKERS SEEN (by category)</h3>
<div class="row">
<div class="col-md-4 col-sm-4">
<div id="doughnut">
<div id="151303f7-4b8a-4627-9c64-c37ca6c3853b" style="height: 100%; width: 100%;" class="plotly-graph-div"></div><script type="text/javascript">window.PLOTLYENV=window.PLOTLYENV || {};window.PLOTLYENV.BASE_URL="https://plot.ly";Plotly.newPlot("151303f7-4b8a-4627-9c64-c37ca6c3853b", [{"hole": 0.65, "hoverinfo": "label", "labels": ["advertising", "cdn", "site_analytics", "customer_interaction", "audio_video_player", "essential", "hosting", "social_media", "extensions"], "marker": {"colors": ["#BF90D2", "#C0BB61", "#84D7F0", "#FCC156", "#F86D4F", "#FC9834", "#444", "#87BCEF", "orange"], "line": {"color": "#FFFFFF", "width": 0}}, "textinfo": "none", "values": [31, 7, 4, 3, 2, 2, 2, 2, 1], "type": "pie", "uid": "2087d44e-7651-11e9-92e6-42010a1402a7"}], {"annotations": [{"align": "center", "ax": 0, "ay": 0, "bgcolor": "rgba(0,0, 0, 0)", "bordercolor": "rgba(0,0, 0, 0)", "borderpad": 5, "borderwidth": 1, "font": {"color": "#333", "family": "sans-serif", "size": 30}, "showarrow": true, "text": "54", "width": 100, "x": 0.5, "xref": "x", "y": 0.5, "yref": "y"}], "autosize": true, "margin": {"b": 0, "l": 0, "pad": 10, "r": 0, "t": 0}, "paper_bgcolor": "rgba(0,0, 0, 0)", "plot_bgcolor": "rgba(0,0, 0, 0)", "showlegend": false}, {"showLink": false, "linkText": "Export to plot.ly", "displayModeBar": false})</script>
</div>
</div>
<div class="col-md-4 col-sm-4">
<ul class="doughnut-legend">
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #BF90D2" aria-hidden="true"></i>
Advertising
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #C0BB61" aria-hidden="true"></i>
Cdn
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #84D7F0" aria-hidden="true"></i>
Site Analytics
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #FCC156" aria-hidden="true"></i>
Customer Interaction
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #F86D4F" aria-hidden="true"></i>
Audio Video Player
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #FC9834" aria-hidden="true"></i>
Essential
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #444" aria-hidden="true"></i>
Hosting
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #87BCEF" aria-hidden="true"></i>
Social Media
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: orange" aria-hidden="true"></i>
Extensions
</span>
</li>
</ul>
</div>
</div>
<div class="tracking-methods">
<h3 style="margin-left:15px">TRACKING METHODS</h3>
<div class="col-md-8 col-offset-4">
<img src="../static/img/cookies.svg">
<p class="tracking-method">
<span class="highlight">COOKIES</span> are files placed by the website, stored in the browser
that is used to identify you to the website. <div>
<a class="learn-more" href="../blog/cookies.html">
Learn more
<i class="fa fa-angle-right" aria-hidden="true"></i>
</a>
</div>
</p>
</div>
</div>
</div>
<div class="col-md-3 col-sm-3">
<div class="stats">
<h3>PROPORTION OF TRAFFIC</h3>
<div class="percentage">79.0%
</div>
<p>Page loads from dailymail.co.uk on which tracking occurred</p>
</div>
<div class="stats">
<h3>REQUESTS TO TRACKERS</h3>
<div class="percentage">
28
</div>
<p>Tracking requests per page load</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<section>
<div class="container">
<h3 class="title">TRACKER MAP</h3>
<div class="row plot-label">
<div class="col-md-6 col-sm-6">
TRACKER CATEGORIES
</div>
<div class="col-md-6 col-sm-6 pull-right" style="text-align: right">
<span class="plot-subtitle">TRACKING</span> COMPANIES
</div>
</div>
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</div>
</section>
<section>
<div class="container">
<h3 class="title">Trackers Seen</h3>
<p class="subtitle">
<ul class="nav nav-tabs">
<li class="active"><a data-toggle="tab" href="#frequency">Frequency</a></li>
<li><a data-toggle="tab" href="#company">Company</a></li>
</ul>
<div class="list-container">
<div class="tab-content">
<div id="frequency" class="tab-pane fade in active">
<ul id="multi-column-list">
<li>
1.
<a href="../trackers/pinterest.html" class="entity-name">Pinterest</a>
<span class="percentage">95.9%</span>
<span>
Pinterest
</span>
</li>
<li>
2.
<a href="../trackers/googleapis.com.html" class="entity-name">Google APIs</a>
<span class="percentage">92.6%</span>
<span>
Google
</span>
</li>
<li>
3.
<a href="../trackers/google_analytics.html" class="entity-name">Google Analytics</a>
<span class="percentage">92.4%</span>
<span>
Google
</span>
</li>
<li>
4.
<a href="../trackers/soasta_mpulse.html" class="entity-name">SOASTA mPulse</a>
<span class="percentage">89.3%</span>
<span>
Akamai Technologies
</span>
</li>
<li>
5.
<a href="../trackers/google_tag_manager.html" class="entity-name">Google Tag Manager</a>
<span class="percentage">79.2%</span>
<span>
Google
</span>
</li>
<li>
6.
<a href="../trackers/lotame.html" class="entity-name">Lotame</a>
<span class="percentage">78.1%</span>
<span>
Lotame Solutions, Inc.
</span>
</li>
<li>
7.
<a href="../trackers/jsdelivr.html" class="entity-name">jsDelivr</a>
<span class="percentage">76.6%</span>
<span>
-
</span>
</li>
<li>
8.
<a href="../trackers/appnexus.html" class="entity-name">AppNexus</a>
<span class="percentage">72.3%</span>
<span>
AppNexus Inc.
</span>
</li>
<li>
9.
<a href="../trackers/taboola.html" class="entity-name">Taboola</a>
<span class="percentage">70.7%</span>
<span>
Taboola
</span>
</li>
<li>
10.
<a href="../trackers/index_exchange_.html" class="entity-name">Index Exchange</a>
<span class="percentage">69.8%</span>
<span>
Index Exchange, Inc.
</span>
</li>
<li>
11.
<a href="../trackers/consumable.html" class="entity-name">Consumable</a>
<span class="percentage">69.5%</span>
<span>
GiftConnect
</span>
</li>
<li>
12.
<a href="../trackers/facebook.html" class="entity-name">Facebook</a>
<span class="percentage">69.2%</span>
<span>
Facebook
</span>
</li>
<li>
13.
<a href="../trackers/amazon_adsystem.html" class="entity-name">Amazon Adsystem</a>
<span class="percentage">68.9%</span>
<span>
Amazon
</span>
</li>
<li>
14.
<a href="../trackers/spotxchange.html" class="entity-name">SpotXchange</a>
<span class="percentage">68.8%</span>
<span>
RTL Group
</span>
</li>
<li>
15.
<a href="../trackers/openx.html" class="entity-name">OpenX</a>
<span class="percentage">68.8%</span>
<span>
OpenX Software Ltd.
</span>
</li>
<li>
16.
<a href="../trackers/doubleclick.html" class="entity-name">DoubleClick</a>
<span class="percentage">68.0%</span>
<span>
Google
</span>
</li>
<li>
17.
<a href="../trackers/rubicon.html" class="entity-name">Rubicon</a>
<span class="percentage">67.5%</span>
<span>
The Rubicon Project, Limited
</span>
</li>
<li>
18.
<a href="../trackers/criteo.html" class="entity-name">Criteo</a>
<span class="percentage">67.0%</span>
<span>
Criteo S.A.
</span>
</li>
<li>
19.
<a href="../trackers/yahoo.html" class="entity-name">Yahoo!</a>
<span class="percentage">64.9%</span>
<span>
Verizon
</span>
</li>
<li>
20.
<a href="../trackers/permutive.html" class="entity-name">Permutive</a>
<span class="percentage">64.7%</span>
<span>
Permutive, Inc.
</span>
</li>
<li>
21.
<a href="../trackers/adobe_audience_manager.html" class="entity-name">Adobe Audience Manager</a>
<span class="percentage">63.9%</span>
<span>
Adobe
</span>
</li>
<li>
22.
<a href="../trackers/tradedesk.html" class="entity-name">TradeDesk</a>
<span class="percentage">63.7%</span>
<span>
The Trade Desk
</span>
</li>
<li>
23.
<a href="../trackers/advertising.com.html" class="entity-name">Advertising.com</a>
<span class="percentage">63.2%</span>
<span>
Verizon
</span>
</li>
<li>
24.
<a href="../trackers/amazon_cloudfront.html" class="entity-name">Amazon CloudFront</a>
<span class="percentage">54.1%</span>
<span>
Amazon
</span>
</li>
<li>
25.
<a href="../trackers/netratings_sitecensus.html" class="entity-name">NetRatings SiteCensus</a>
<span class="percentage">41.7%</span>
<span>
Nielsen
</span>
</li>
<li>
26.
<a href="../trackers/adyoulike.html" class="entity-name">Adyoulike</a>
<span class="percentage">32.1%</span>
<span>
ADYOULIKE SA
</span>
</li>
<li>
27.
<a href="../trackers/digitrust.html" class="entity-name">DigiTrust</a>
<span class="percentage">23.7%</span>
<span>
IAB
</span>
</li>
<li>
28.
<a href="../trackers/pubmatic.html" class="entity-name">PubMatic</a>
<span class="percentage">23.7%</span>
<span>
PubMatic, Inc.
</span>
</li>
<li>
29.
<a href="../trackers/akamai_technologies.html" class="entity-name">Akamai Technologies</a>
<span class="percentage">23.4%</span>
<span>
Akamai Technologies
</span>
</li>
<li>
30.
<a href="../trackers/google.html" class="entity-name">Google</a>
<span class="percentage">21.4%</span>
<span>
Google
</span>
</li>
<li>
31.
<a href="../trackers/userreport.html" class="entity-name">UserReport</a>
<span class="percentage">21.3%</span>
<span>
UserReport
</span>
</li>
<li>
32.
<a href="../trackers/jw_player.html" class="entity-name">JW Player</a>
<span class="percentage">15.9%</span>
<span>
JW Player
</span>
</li>
<li>
33.
<a href="../trackers/skimlinks.html" class="entity-name">SkimLinks</a>
<span class="percentage">13.4%</span>
<span>
SkimLinks
</span>
</li>
<li>
34.
<a href="../trackers/improve_digital.html" class="entity-name">Improve Digital</a>
<span class="percentage">13.4%</span>
<span>
Improve Digital International BV
</span>
</li>
<li>
35.
<a href="../trackers/google_syndication.html" class="entity-name">Google Syndication</a>
<span class="percentage">8.6%</span>
<span>
Google
</span>
</li>
<li>
36.
<a href="../trackers/instart_logic.html" class="entity-name">Instart Logic</a>
<span class="percentage">7.2%</span>
<span>
Instart Logic Inc.
</span>
</li>
<li>
37.
<a href="../trackers/google_adservices.html" class="entity-name">Google AdServices</a>
<span class="percentage">4.9%</span>
<span>
Google
</span>
</li>
<li>
38.
<a href="../trackers/twitter.html" class="entity-name">Twitter</a>
<span class="percentage">4.9%</span>
<span>
Twitter
</span>
</li>
<li>
39.
<a href="../trackers/opta.net.html" class="entity-name">Opta</a>
<span class="percentage">4.6%</span>
<span>
-
</span>
</li>
<li>
40.
<a href="../trackers/gstatic.html" class="entity-name">Google Static</a>
<span class="percentage">3.5%</span>
<span>
Google
</span>
</li>
<li>
41.
<a href="../trackers/perform_group.html" class="entity-name">Perform Group</a>
<span class="percentage">3.4%</span>
<span>
Perform Media Services Ltd
</span>
</li>
<li>
42.
<a href="../trackers/google_fonts.html" class="entity-name">Google Fonts</a>
<span class="percentage">3.2%</span>
<span>
Google
</span>
</li>
<li>
43.
<a href="../trackers/adform.html" class="entity-name">Adform</a>
<span class="percentage">2.6%</span>
<span>
Adform A/S
</span>
</li>
<li>
44.
<a href="../trackers/cloudflare.html" class="entity-name">CloudFlare</a>
<span class="percentage">2.2%</span>
<span>
Cloudflare
</span>
</li>
<li>
45.
<a href="../trackers/fontawesome_com.html" class="entity-name">fontawesome.com</a>
<span class="percentage">2.1%</span>
<span>
-
</span>
</li>
<li>
46.
<a href="../trackers/datatables.html" class="entity-name">DataTables</a>
<span class="percentage">1.8%</span>
<span>
-
</span>
</li>
<li>
47.
<a href="../trackers/integral_ad_science.html" class="entity-name">Integral Ad Science</a>
<span class="percentage">1.6%</span>
<span>
Integral Ad Science, Inc.
</span>
</li>
<li>
48.
<a href="../trackers/liveramp.html" class="entity-name">LiveRamp</a>
<span class="percentage">1.4%</span>
<span>
Acxiom
</span>
</li>
<li>
49.
<a href="../trackers/161media.html" class="entity-name">Platform161</a>
<span class="percentage">1.3%</span>
<span>
Platform161
</span>
</li>
<li>
50.
<a href="../trackers/scorecard_research_beacon.html" class="entity-name">ScoreCard Research</a>
<span class="percentage">1.3%</span>
<span>
comScore, Inc.
</span>
</li>
<li>
51.
<a href="../trackers/youtube.html" class="entity-name">YouTube</a>
<span class="percentage">1.1%</span>
<span>
Google
</span>
</li>
<li>
52.
<a href="../trackers/moat.html" class="entity-name">Moat</a>
<span class="percentage">1.0%</span>
<span>
Oracle
</span>
</li>
<li>
53.
<a href="../trackers/amazon_web_services.html" class="entity-name">Amazon Web Services</a>
<span class="percentage">1.0%</span>
<span>
Amazon
</span>
</li>
</ul>
</div>
<div id="company" class="tab-pane fade">
<ul id="multi-column-list">
<li>
1.
<a href="../trackers/jsdelivr.html" class="entity-name">jsDelivr</a>
<span class="percentage">76.6%</span>
<span>
-
</span>
</li>
<li>
2.
<a href="../trackers/opta.net.html" class="entity-name">Opta</a>
<span class="percentage">4.6%</span>
<span>
-
</span>
</li>
<li>
3.
<a href="../trackers/fontawesome_com.html" class="entity-name">fontawesome.com</a>
<span class="percentage">2.1%</span>
<span>
-
</span>
</li>
<li>
4.
<a href="../trackers/datatables.html" class="entity-name">DataTables</a>
<span class="percentage">1.8%</span>
<span>
-
</span>
</li>
<li>
5.
<a href="../trackers/liveramp.html" class="entity-name">LiveRamp</a>
<span class="percentage">1.4%</span>
<span>
Acxiom
</span>
</li>
<li>
6.
<a href="../trackers/adform.html" class="entity-name">Adform</a>
<span class="percentage">2.6%</span>
<span>
Adform A/S
</span>
</li>
<li>
7.
<a href="../trackers/adobe_audience_manager.html" class="entity-name">Adobe Audience Manager</a>
<span class="percentage">63.9%</span>
<span>
Adobe
</span>
</li>
<li>
8.
<a href="../trackers/adyoulike.html" class="entity-name">Adyoulike</a>
<span class="percentage">32.1%</span>
<span>
ADYOULIKE SA
</span>
</li>
<li>
9.
<a href="../trackers/soasta_mpulse.html" class="entity-name">SOASTA mPulse</a>
<span class="percentage">89.3%</span>
<span>