User Story: Tracking visitors and signup flow

[ekeren]

Related to epic: analytics

Description

When a visitor goes into winglang.io or monada.co we report page load to Segment that reports it to Google Analytics and Mixpanel, it keeps track of the utm_* and HTTP referer attributes to determine where they came from, we also track their registration to preview , completing the form, and successfully clicking on the email.

Setup phase:

We want to have accounts in the relevant services and we want to establish a formalize way for naming and collection standards, we would also like to create and update our tracking plane that describes what are we measuring and where.

We are able to answer the following questions:

• How many visitors seen our web pages

  • From where did they arrive
  • Which pages are seen the most
  • Which docs are seen the most
  • Other analytics metrics (e.g. Bounce Rate)

• How many visitors successfully registered to the preview

  • From where did these people arrive
  • Their completed form information
  • Pages viewed

• What happened to visitors who started the form and did not complete it

  • Show the funnel: Register → Completed form → email cta clicked

Tasks