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 ## Write the Docs NA 2015 Call for Proposals
 
-Write the Docs is accepting proposals for our 2015 conference, happening **May 17-19, 2015** in Portland, Oregon.
+We here at Write the Docs are accepting proposals for our 2015
+conference, which is happening **May 17-19, 2015** in Portland, Oregon.
 
-The deadline for submitting your proposal is **11:59 PM PST on March 1**.
+The deadline for submitting your proposal is **11:59 PM PST on March
+1**.
 
 ## Conference Goals
 
-Write the Docs is a place where everyone who cares about documentation can gather and learn from each other. Attendees at the event range in professional and personal interests across a spectrum of tech writers, programmers, designers, support teams, marketers, and more. 
-
-Come be part of the schedule at this fantastic multi-disciplinary gathering of documentation artisans. 
-
-## Topic ideas
-
-We focus on documentation, with a slant towards the software industry. We love having wide-ranging content that will stretch people in new directions.
-
-Some of our favorite talks are ones that make people see the world in a new way. Teaching someone something they already knew about is great, but teaching someone something they didn't know existed is magical.
-
-We love talks that deliver hard-earned knowledge based on real-world experience and research. Whether that is a story about spreading the documentarian gospel to make your companies docs amazing, or tips and tricks for writing that you've learned, come share it.
-
-We believe that tech writing and documentation don't always get the respect they deserve. We love talks about how to make documentation amazing, and how you convinced your company why that was important. 
-
-Some talks from past years that we really liked and felt captured the spirit of our event include:
-
-* Daniya Kamran - Translating Science into Poetry ([abstract](http://docs.writethedocs.org/conference/talks/#daniya-kamran-translating-science-into-poetry))
-* Kevin Hale - Getting Developers and Engineers to Write the Docs ([abstract](http://docs.writethedocs.org/conference/talks/#kevin-hale-getting-developers-and-engineers-to-write-the-docs))
-* Matthew Butterick - Typography for Docs ([abstract](http://docs.writethedocs.org/conference/talks/#matthew-butterick-typography-for-docs))
-* Kenneth Reitz - Documentation at Scale ([abstract](http://docs.writethedocs.org/2014/na/talks/#kenneth-reitz-documentation-at-scale))
-* Heidi Waterhouse - The New Sheriff in Town: Bringing documentation out of chaos ([abstact](http://docs.writethedocs.org/2014/na/talks/#heidi-waterhouse-the-new-sheriff-in-town-bringing-documentation-out-of-chaos))
+Write the Docs is an event for anyone who cares about documentation and
+wants to gather and learn from like-minded people no matter their
+personal or professional background. Whether you're a tech writer,
+programmer, designer, support technician, or something else entirely,
+come and share your tips, tricks, experiences, ideas, frustrations,
+hopes, and anything else that your passion for documentation inspires
+you to bring to the table.
+
+Come be a part of this fantastic multi-disciplinary gathering of
+documentation artisans.
+
+## Topic Ideas
+
+Although the general focus of Write the Docs is on documentation,
+there's a strong emphasis on the software industry. Within that thematic
+scope, we love having wide-ranging content that will stretch people in
+new directions.
+
+Some of our favorite talks are ones that make people see the world in a
+new way. Teaching someone something they already knew about is great;
+showing someone something they didn't know existed is magical.
+
+We love talks that deliver hard-earned knowledge based on real-world
+experience and research. Whether it's a story about spreading the
+documentarian gospel in your company or tips and tricks for writing that
+you've learned, come share it with people who are eager to know.
+
+We believe that tech writing and documentation don't always get the
+respect and consideration they deserve. So come share with us how you
+convinced your company why documentation should be an organizational
+priority
+
+Below are some talks from past events that we feel really captured the
+spirit of Write the Docs:
+
+* Daniya Kamran --- Translating Science into Poetry
+  ([abstract](http://docs.writethedocs.org/conference/talks/#daniya-kamran-translating-science-into-poetry))
+* Kevin Hale --- Getting Developers and Engineers to Write the Docs
+  ([abstract](http://docs.writethedocs.org/conference/talks/#kevin-hale-getting-developers-and-engineers-to-write-the-docs))
+* Matthew Butterick --- Typography for Docs
+  ([abstract](http://docs.writethedocs.org/conference/talks/#matthew-butterick-typography-for-docs))
+* Kenneth Reitz --- Documentation at Scale
+  ([abstract](http://docs.writethedocs.org/2014/na/talks/#kenneth-reitz-documentation-at-scale))
+* Heidi Waterhouse --- The New Sheriff in Town: Bringing documentation
+  out of chaos
+  ([abstact](http://docs.writethedocs.org/2014/na/talks/#heidi-waterhouse-the-new-sheriff-in-town-bringing-documentation-out-of-chaos))
 
 ## Presentation formats
 
-Presentations will be either 20 or 40 minutes long. Pick the format that best fits the scope and style of your presentation, however we generally recommend 20 minute talks.
+Presentations will be either 20 or 40 minutes long. Pick the format that
+best fits the scope and style of your presentation. In general, however,
+we do recommend 20-minute talks.
 
 ## Speaker Benefits and Logistics
 
-If you are selected to speak at Write the Docs, we will waive your attendance fee. We regret that we are not able to cover the cost of travel or lodging for speakers at this time. By not covering travel costs for our speakers, we are able to keep ticket prices low and make the conference accessible to the largest number of participants possible. However, if your proposal is accepted but you are unable to come due to travel costs, please let us know and we will do what we can to help out.
+If you are selected to speak at Write the Docs, we will waive your
+attendance fee. We regret that we are not able to cover the cost of
+travel or lodging for speakers at this time. By not covering travel
+costs for our speakers, we are able to keep ticket prices low and to
+make the conference accessible to the largest number of participants
+possible. If your proposal is accepted but you are unable to attend due
+to travel costs, however, please let us know and we will do what we can
+to help out.
 
-Speaking at Write the Docs is a fantastic way to participate in the conference. Additionally, all those who submit a proposal but are not selected to speak will be able to register at the early bird registration price.
+Speaking at Write the Docs is a fantastic way to participate in the
+conference. Additionally, all those who submit a proposal but are not
+selected to speak will be able to register at the early bird
+registration price.
 
 Proposal decisions will be sent by the middle of March.
 
-
 ## Questions?
 
-If you have any questions, please email us at [conf@writethedocs.org](mailto:conf@writethedocs.org) and let us know.
-
+If you have any questions, please email us at
+[conf@writethedocs.org](mailto:conf@writethedocs.org) and let us know.