Wrote the first part of the User's Guide.

Detailing instructions on how to start the etcd-appliance within your AWS VPC.

docs/User's Guide/Deployment

@@ -0,0 +1,47 @@
+Prerequisites
+=============
+
+AWS
+---
+You will need a VPC and be allowed to create new infrastructure.
+
+Stups
+-------------
+To deploy spilo to AWS you will need the tooling from [stups](http://stups.readthedocs.org/en/latest).
+The gist of it is to:
+
+* have an AWS account with enough rights for deployment
+* install Python 3.4
+* install `stups-mai`
+* install `stups-senza`
+
+Before going any further ensure you can login to your VPC using the `stups` tooling.
+
+Deploying etcd using senza
+==========================
+
+Deploying etcd should be a once in a VPC-lifetime thing. We can use `senza` to deploy the etcd appliance.
+
+Prerequisites
+--------
+* `stups-senza`
+* A [Senza Definition](http://stups.readthedocs.org/en/latest/components/senza.html#senza-definition), use the provided `etcd-appliance` as an example.
+* The Security Group defined in the Senza Definition needs to be created
+
+Create and execute
+---------
+To deploy the etcd-appliance, use the following:
+
+	senza create [OPTIONS] DEFINITION VERSION HostedZone DockerImage
+
+Example:
+
+Argument   		| Value
+----------------|-------
+HostedZone 		| acid.example.com
+Version 		| 1
+DockerImage 	| etcd-appliance
+DockerRevision 	| 0.1
+Definition 		| etcd-appliance.yaml
+
+	senza create etcd-cluster.yaml 1 acid.example.com etcd-appliance:0.1