docs: update run and start section texts (#1745)

* update run and start section texts

* adds showcase

Co-authored-by: Maximilian Panne <maximilian.panne@gmail.com>

README.md

@@ -36,28 +36,58 @@ For example, **ZITADEL** is event sourced but it does not rely on a pub/sub syst
 * APIs for Management, Administration, and Authentication
 * Policy configuration and enforcement
 
-## How To Use It
+## Run ZITADEL anywhere
 
-### ZITADEL Cloud
+### Self-Managed
 
-We provide a cloud service [**ZITADEL.ch**](https://zitadel.ch) where people can register their own organization. There is a **free tier** including unlimited users and all the security features you need.
+You can run an automatically operated **ZITADEL** instance on a CNCF compliant Kubernetes cluster of your choice:
+- [CRD Mode on an existing k8s cluster](https://docs.zitadel.ch/docs/guides/installation/crd)
+- [GitOps Mode on an existing k8s cluster](https://docs.zitadel.ch/docs/guides/installation/gitops)
+- [GitOps Mode on VM/bare-metal](https://docs.zitadel.ch/docs/guides/installation/managed-dedicated-instance)  using [ORBOS](https://docs.zitadel.ch/docs/guides/installation/orbos)
 
-### Run ZITADEL in the cloud or on-premise
+### CAOS-Managed
 
-**ZITADEL** is free open source software under [Apache 2.0](##License) managed by [CAOS](https://caos.ch). We provide our community access to ZITADEL releases at no cost and welcome all contributions.
+- **ZITADEL Cloud:** [**ZITADEL.ch**](https://zitadel.ch) is our shared cloud service hosted in Switzerland. [Get started](https://docs.zitadel.ch/docs/guides/usage/get-started) and try the free tier, including already unlimited users and all necessary security features.
+- **ZITADEL Enterprise:** We operate and support a private instance of **ZITADEL** for you. [Get in touch!](https://zitadel.ch/contact/)
 
-You can run an automatically operated **ZITADEL** instance on a CNCF compliant Kubernetes cluster of your choice. You can do so by using [CRDs](https://docs.zitadel.ch/docs/guides/installation/crd), [GitOps](https://docs.zitadel.ch/docs/guides/installation/gitops) or on a [dedicated Kubernetes Cluster](https://docs.zitadel.ch/docs/guides/installation/managed-dedicated-instance) on various infrastructure providers using [ORBOS](https://docs.zitadel.ch/docs/guides/installation/orbos)
+## Start using ZITADEL
 
-### Let us run ZITADEL for you
+### Quickstarts
 
-If  our cloud service or running **ZITADEL** on your own infrastructure does not work for you, we are happy to run a private instance of **ZITADEL** for you or provide you with our support services. [Get in touch!](https://zitadel.ch/contact/)
+See our [Documentation](https://docs.zitadel.ch/docs/quickstarts/introduction) to get started with ZITADEL quickly. Let us know, if you are missing a language or framework in the [Q&A](https://github.com/caos/zitadel/discussions/1717).
+
+### Client libraries
+* [Go](https://github.com/caos/zitadel-go) client library
+* [.NET](https://github.com/caos/zitadel-net) client library
+* [Dart](https://github.com/caos/zitadel-dart) client library
 
 ## Help and Documentation
 
 * [Documentation](https://docs.zitadel.ch)
 * [Ask a question or share ideas](https://github.com/caos/zitadel/discussions)
 * [Say hello](https://zitadel.ch/contact/)
 
+## Showcase
+
+### Passwordless Login
+Use our login widget to allow easy and sucure access to your applications and enjoy all the benefits of passwordless (FIDO 2 / WebAuthN):
+- works on all modern platforms, devices, and browsers
+- phishing resistant alternative
+- requires only one gesture by the user
+- easy [enrollment](https://docs.zitadel.ch/docs/manuals/user-factors) of the device during registration
+
+![passwordless-windows-hello](https://user-images.githubusercontent.com/1366906/118765435-5d419780-b87b-11eb-95bf-55140119c0d8.gif)
+![passwordless-iphone](https://user-images.githubusercontent.com/1366906/118765439-5fa3f180-b87b-11eb-937b-b4acb7854086.gif)
+
+### Admin Console
+Use [Console](https://docs.zitadel.ch/docs/manuals/introduction) or our [APIs](https://docs.zitadel.ch/docs/apis/introduction) to setup organizations, projects and applications.
+
+Register new applications
+![OIDC-Client-Register](https://user-images.githubusercontent.com/1366906/118765446-62064b80-b87b-11eb-8b24-4f4c365b8c58.gif)
+
+Delegate the right to assign roles to another organization
+![projects_create_org_grant](https://user-images.githubusercontent.com/1366906/118766069-39cb1c80-b87c-11eb-84cf-f5becce4e9b6.gif)
+
 ## How To Contribute
 
 Details need to be announced, but feel free to contribute already. As long as you are okay with accepting to contribute under this projects OSS [License](./LICENSE) you are fine.