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A dummy blog demonstrating how to create SEO-friendly single-page applications using Batman.js and Rails.

Why Batsoe?

Because we shouldn't duplicate our views, install PhantomJS or break sweat when it comes to search-engine optimisation of our single-page applications.

Ideally, we should use the same views on both the server (search-engine) and the browser. right?

How is it done?

The principle is insanely simple, when you get your head around it.

Batman's templates are just plain-old HTML with some magic data attributes. That means they're perfect for both client and server rendering. Normally, Batman templates don't contain any actual text, just markup with data attributes.

So, what if we were to do something like this:

  1. Use ERB on the server-side, but add Batman-related data attributes to our markup. This will let use serve a normal HTML page for search engine.
  2. Take the same ERB template, remove all ERB code, leaving just Batman's data-attribute, and provide these templates for Batman to render in the browser.

Let's look at an example

Consider app/assets/javascripts/batman/html/posts/index.html.erb

<h1 data-bind="post.title"><%= @post.title %></h1>

On the server, this is just a normal ERB template, with some Batman.js data attributes that the server doesn't care about.

In the browser, Batman will append the value of post.title as the text inside our <h1> tag, so we don't actually need the ERB tag <%= @post.title %> (in fact, they're going to cause some errors, since ERB doesn't run in the browser).

Therefore, our modified template for Batman should look something like this:

<h1 data-bind="post.title"></h1>

Same HTML, sans ERB. Simple, right?

The code

Step 1 - ERB Templates

Since we'd like to share the same templates between server and browser, let's add Batman's template directory as part of Rails view loopkup path.

Add this to your config/application.rb

# add template dir to views path

Now Rails will look for views to render inside app/assets/batman/html

Step 2 - Cleanup ERB from Batman templates

We're going to write a view helper that will read all our ERB templates, remove the ERB tags and output the templates HTML as a single JSON structured as {"path/to/template":"template markup"}

module ApplicationHelper

  def batman_views_json
    prefix = Rails.root.join "app/assets/batman/html"
    paths = Dir.glob("#{prefix}/**/*").select{|f| File.file?(f) && (f =~ /\.(html|erb)$/i) }
    re = "<%(.*?)%>"
    paths.inject({}) do |all_views, f|
      viewname = f.sub( /^#{prefix}/, '' ).sub( /\..*$/i, '' )
      # this is where we clean our ERB tags
      view =,'').gsub(/[\n\r]+/,'').gsub(/href=\"\"/,' ')
      view = if f =~ /\.erb$/i
      all_views[viewname] = view.gsub(/[\r\n\t]+|\s{2}/,'')


The code above is a modified version of the code found in Batman's Secret Cache post

The reason we're using a view helper, rather than an ERB Javascript (as per original code in Batman's Secret Cache), is that using the latter technique won't detect changes made to the templates between reloads. Using a view helper, and outputting the templates HTML into our layout solves that, and has the added benefit of having all the template HTML when the page loads.

In our layout file app/views/layout.html.erb we add:

<script type="text/javascript">
    var cachedTemplates = <%= raw batman_views_json %>

    for(var view in cachedTemplates){
      if(cachedTemplates.hasOwnProperty(view)){, cachedTemplates[view])

Finally, we need to modify config/application.rb and make sure our ERB templates are excluded from the Asset Pipeline:

config.assets.precompile = [ { |path, fn|
  fn =~ /app\/assets/ && !%w(.js .css .html).include?(File.extname(path)) },

And that's it... Your Rails app now shares its views between the server and the client.

What's next?

  • Check out app/controllers/application_controller.rb for an example of search engine detection
  • Check out app/views/layout.html.erb to see how to selectively initialize the Batman app for non search-engine requests
  • Check out app/assets/batman for the actual Batman.js code (although I warn you - it's pretty basic)
  • Spread the word


search-engine friendly single-page application using Rails and Batman.js



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