Write a Press Release

[NivenPrasad]

Overview

We need to write a press release for the project. We have a Press Kit page and a Press Release, Bio, and Fact Sheet section. We need to write a press release to add to it.

Action Items

• Confer with marketing team to find out what content should be included in the press release.
• Interview team members for the relevant information
• Write a draft
• Get it reviewed by product
• Get it reviewed by marketing

Resources/Instructions

Slack #hfla-marketing Elle Wheeler
Project one pager
Final Press Release

[NivenPrasad]

We need to jot down bullet points for press release, bios, fact sheets. Get bios for Kian, Sophia, Raudel, the 100 Automations team. This can then go to the marketing team.

[NivenPrasad]

Bios will have own issue cards assigned to those whose bios we need.

[nahyungkim1220]

Draft 1.5: https://docs.google.com/document/d/1Vi74RhpZn2U8o79iimO6KesKRaY2zip-F0ANKxTq1go/edit

[nahyungkim1220]

Draft2

Update: Contacted Elle Wheeler yesterday (1/1/21), will hopefully hear back soon.
Draft 3

[nahyungkim1220]

Update (1/4/21): Elle and another marketing volunteer will look at it and get back to me by Thursday.

[nahyungkim1220]

Update: Elle gave feedback on Thursday (1/7/21). Her feedback mostly concerns the title and subtitle.
Elle's feedback in the comments

Update: Draft has been revised to incorporate Elle's feedback.
Draft 4

[nahyungkim1220]

Update: Revised draft to incorporate Bonnie's suggestions.
Notes:

• This draft is written more like a news article than the previous versions.
• I'm unable to make it to our meeting today, so I commented my concerns. Please leave responses and other feedback if you have time. (I'll be there Saturday, so if the team prefers to give verbal feedback then, that also works!). Thank you!
• Reference and outline is at the bottom of the article.

Draft 5

[nahyungkim1220]

Update: Revised draft to incorporate Niven and Dean's feedback.
Changes:

• Reworded 1st & 3rd paragraph where secondary sources appear
• Added a Sub-heading "Scaling Impact of 100 Automations" to break up text & add context
• Added relevant quotes from Jonathan Shin on the True GitHub Contributors section & Scaling Impact section
• Slightly changed CTA wording

Draft 6

[Olivia-Chiong]

@ExperimentsInHonesty will review before next meeting on 1/20

[nahyungkim1220]

Bonnie's revised quotes have been added to Draft 6.
Update: Jason's quote has been added to the press release!

[NivenPrasad]

@ExperimentsInHonesty will be reviewing revised version and making comments/suggestions in the doc.

[nahyungkim1220]

Paragraph 4 now includes what 100 Automations does to share the weight of maintenance.

[nahyungkim1220]

The press release is done! Pictures have been added (logo, zombies, TGC)!

[Olivia-Chiong]

@nahyungkim1220 Use this guide to get better images

[nahyungkim1220]

New zombie photo has been added!
If people don't like the photo, here are other options.
(We could also choose to not have a zombie/ intermittent photo).

[Olivia-Chiong]

Option 1

Option 2

Option 3

[Olivia-Chiong]

team has chosen option 2 and @Olivia-Chiong will download it for @nahyungkim1220 to include in the press release.

[Olivia-Chiong]

Image for @nahyungkim1220 action

[nahyungkim1220]

Zombie image has been added to Draft 6.
Press release is done!

[ExperimentsInHonesty]

added a link to the final draft into issue Marketing: Create a guide to making a press release for your open source project

Added this note for Henry hackforla/product-management#134 (comment)

This issue #55 can be closed once we confirm that all the work prescribed in above is addressed.

[henlatourrette]

I've created the new issue to collect Marketing Assets for 100 Automations here:

Marketing Issue #36

And I have added the Press Release as a link from the Marketing Assets checklist.

[henlatourrette]

The press release is now on the marketing board.