fix caps and schema link

funder_kpi_metadata_best_practice.md

@@ -361,6 +361,11 @@ Metadata deposited to Crossref is made available freely via numerous Crossref qu
 #### Distributing references
 
 References made in publications arising from agency funding can provide agencies with an overview of what literature is considered important in the fields that they fund. Many publishers deposit references to Crossref as part of their participation Crossref's [CitedBy](http://www.crossref.org/citedby/index.html) service. However, participation in CitedBy does not automatically make references available via Crossref's standard APIs. In order for publishers to distribute references along with standard bibliographic metadata, publishers need to set the `<reference_distribution_opt>` element to `any` for each DOI deposit where they want to make references openly available. By setting this element, references for the DOI will be distributed without restriction through all of Crossrefs APIs and bulk metadata dumps. Further details can be found in [Crossref's schema documentation for the `<reference_distribution_opt>` element.](http://www.crossref.org/schema/documentation/4.3.4/4.3.4.html#reference_distribution_opts.att)
+Metadata deposited to CrossRef is made available freely via numerous CrossRef query APIs. However all deposited metadata is subject to opt-outs in the case of bulk distribution APIs and data dumps. In order to make sure that bibliographic metadata for publications arising from agency funding is maximally available, publishers __should__ consider setting the value of the `<metadata_distribution_opts>` element for DOIs to `any`.  Further details can be found in [CrossRef's schema documentation for the `<metadata_distribution_opts>` element.](http://www.crossref.org/help/schema_doc/4.3.6/4_3_6.html#metadata_distribution_opts.att)
+
+#### Distributing references
+
+References made in publications arising from agency funding can provide agencies with an overview of what literature is considered important in the fields that they fund. Many publishers deposit references to CrossRef as part of their participation CrossRef's [CitedBy](http://www.crossref.org/citedby/index.html) service. However, participation in CitedBy does not automatically make references available via CrossRef's standard APIs. In order for publishers to distribute references along with standard bibliographic metadata, publishers need to set the `<reference_distribution_opts>` element to `any` for each DOI deposit where they want to make references openly available. By setting this element, references for the DOI will be distributed without restriction through all of CrossRefs APIs and bulk metadata dumps. Further details can be found in [CrossRef's schema documentation for the `<reference_distribution_opts>` element.](http://www.crossref.org/help/schema_doc/4.3.6/4_3_6.html#reference_distribution_opts.att)
 
 #### CrossMark