With these codes we are able to determine whether the increase in conversion rate from changes made to the webpage is statistically significant. This information will assist the stakeholders in making decisions on implementing any new changes. Complete explanation can be found in this Medium article link: https://medium.com/@evelyn.eve.9512/marketing-campaign-a-b-testing-analysis-e8e061c782e2
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These are the codes used to conduct statistical tests for the data obtained in A/B Testing for marketing campaign
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