fix formatting

README.md

@@ -6,52 +6,50 @@ Data on 4,000+ social media apps along with screenshots and reviews from onefort
 
 This data is licensed under the <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons Attribution</a> license (http://creativecommons.org/licenses/by/3.0/).
 
-It includes a requirement for attribution (ex. "social media app data provided by <a href='http://www.hubspot.com'>HubSpot</a>").
-
+It includes a requirement for attribution (ex. "social media application data provided by <a href='http://www.hubspot.com'>HubSpot</a>").
 
 ## Data and Schema
 
 The following describes the schema for the data files. Each file is tab-delimited and is encoded in utf-8. There is an example importer included that uses Ruby 1.9's CSV library to parse each document if you need a guide.
 
+In addition to the data most items have an accompanying icon in the images/items directory. They are named like [item id]_[style].png where style is either "thumb" (100pxx100px) or "original" (no fixed dimensions). Many items have associated screenshots in the images/screenshots directory. 
+
 - items (aka apps)
--- id - database id of the app.
--- name - app name.
--- tagline (optional) - short (140 character) description of the app.
--- twitter account - if the app registered a related twitter account.
--- url - URL for the app's homepage.
--- permalink - generated permalink used as the slug on oneforty's urls.
--- rank score - an opaque estimate of popularity, ranging from 0.0 - 100.0.
--- average rating - average rating from users from 0 to 5.0. Note an average rating of 0.0 means no ratings (since the lowest rating is a 1 star)
--- created at - UTC timestamp when the app was created.
--- platform1/platform2/platform3 - list of up to 3 platforms (iPhone, Mac, etc). List of platforms is a fixed set.
--- category1/category2/category3 - list of up to 3 categories (Clients, Analytics, etc). List of categories is a fixed set.
--- tags - User-generated tags seperated by a comma. Free-form values.
--- developer name - if known, the name of the app developer
--- developer twitter - if known, the twitter handle of the app developer
--- description - long form app description. Note that descriptions can have carridge-return/line-feed characters in them and some html tags.
-
-Many items have an accompanying icon (or logo) in the images/items directory. They are named like [item id]_[style].png where style is either "thumb" (100x100) or "original" (no fixed dimensions).
+	- id - database id of the app.
+	- name - app name.
+	- tagline (optional) - short (140 character) description of the app.
+	- twitter account - if the app registered a related twitter account.
+	- url - URL for the app's homepage.
+	- permalink - generated permalink used as the slug on oneforty's urls.
+	- rank score - an opaque estimate of popularity, ranging from 0.0 - 100.0.
+	- average rating - average rating from users from 0 to 5.0. Note an average rating of 0.0 means no ratings (since the lowest rating is a 1 star)
+	- created at - UTC timestamp when the app was created.
+	- platform1/platform2/platform3 - list of up to 3 platforms (iPhone, Mac, etc). List of platforms is a fixed set.
+	- category1/category2/category3 - list of up to 3 categories (Clients, Analytics, etc). List of categories is a fixed set.
+	- tags - User-generated tags seperated by a comma. Free-form values.
+	- developer name - if known, the name of the app developer
+	- developer twitter - if known, the twitter handle of the app developer
+	- description - long form app description. Note that descriptions can have carridge-return/line-feed characters in them and some html tags.
 
 - reviews
--- id - database id of the review.
--- item_id - id of the reviewed app.
--- reviewer name - name of the reviewer.
--- reviewer twitter - twitter handle of the reviewer
--- rating - rating from 1 to 5. Note: rating is optional.
--- quality score - higher score indicates it was valuable to other users. A score of 0 is neutral. Many spammy reviews have been removed already.
--- created at - UTC timestamp.
--- review - long form body of the review.
+	- id - database id of the review.
+	- item_id - id of the reviewed app.
+	- reviewer name - name of the reviewer.
+	- reviewer twitter - twitter handle of the reviewer
+	- rating - rating from 1 to 5. Note: rating is optional.
+	- quality score - higher score indicates it was valuable to other users. A score of 0 is neutral. Many spammy reviews have been removed already.
+	- created at - UTC timestamp.
+	- review - long form body of the review.
 
 - screenshots - developer or user supplied app screenshots.
--- id - database id of the screenshot
--- item_id - id of the screenshoted app.
--- title - caption for the screenshot.
--- content type - content type of the screenshot (ex image/png, image/jpeg)
--- original file name - file name of the "original"-sized screenshot in images/screenshots
--- thumb file name - file name of the "thumb"-sized (100x100) screenshot in images/screenshots
--- large file name - file name of the "large"-sized (400x400) screenshot in images/screenshots
--- created at - UTC timestamp.
-
+	- id - database id of the screenshot
+	- item_id - id of the screenshoted app.
+	- title - caption for the screenshot.
+	- content type - content type of the screenshot (ex image/png, image/jpeg)
+	- original file name - file name of the "original"-sized screenshot in images/screenshots
+	- thumb file name - file name of the "thumb"-sized (100x100) screenshot in images/screenshots
+	- large file name - file name of the "large"-sized (400x400) screenshot in images/screenshots
+	- created at - UTC timestamp.
 
 ### Opening in Excel