Customer Analytics Course

This repository contains all necessary inputs to run the course hands-on labs.

Repository contents

Each session may contain:

• keynotes
• technical notes
• exercises
• solutions
• homeworks
• articles
• books

References

• Analyze Core
• Data Apple
• BTYD: Implementing Buy 'Til You Die Models
• BTYDplus: R package for Customer Behavior Analysis
• BCA: Business and Customer Analytics

Software Installation

We will use R and Rstudio. In some sessions we will use additional packages for R.

Steps

Install R

• Download R from: https://www.r-project.org (in our case version 3.5.1)
• Choose any mirror for downloading (for example cloud.r)
• Install and follow the instructions
• [Mac] Download clang and gfortran as well from here

Install Rstudio

• Download Rstudio Desktop from https://www.rstudio.com/products/rstudio/download/#download (in our case version 1.1.456)

Optional

If you want to knit PDF files, it is recommended to install MikTex or MacTex, distributions for LaTex.

• [Mac] You can download the distribution for Windows from https://www.tug.org/mactex/.
• [Windows] You can download the distribution for Mac from https://www.tug.org/mactex/.

DataCamp

This class is supported by DataCamp, the most intuitive learning platform for data science. Learn R, Python and SQL the way you learn best through a combination of short expert videos and hands-on-the-keyboard exercises. Take over 100+ courses by expert instructors on topics such as importing data, data visualization or machine learning and learn faster through immediate and personalised feedback on every exercise.