Customer Analytics Course

This repository contains all necessary inputs to run the course hands-on labs.

Repository contents (by session)

• articles
• keynotes
• exercises and scripts

References

• Analyze Core
• Data Apple
• BTYD: Implementing Buy 'Til You Die Models
• BTYDplus: R package for Customer Behavior Analysis
• BCA: Business and Customer Analytics

Software Installation

We will use R and Rstudio. In some sessions we will use additional packages for R.

Steps

Install R

• Download R from: https://www.r-project.org (in our case version 3.5.0)
• Choose any mirror for downloading (first one for example).
• Install and follow the instructions
• [Mac] Download clang and gfortran as well from here

Install Rstudio

• Download Rstudio Desktop from https://www.rstudio.com/products/rstudio/download/#download (in our case version 1.1.453)