Accenture Social Buzz Analysis Project

This project analyzes social media data from a platform called Social Buzz, simulating real-world client engagement for Accenture.

Project Description

I was able to:

• Complete a project analysis focused on advising a social media client (Social Buzz) as a Data Analyst at Accenture.
• Cleaned, modeled, and analyzed 7 datasets to uncover insights into content trends to inform strategic decisions.
• Prepared a PowerPoint deck and video presentation to communicate key insights for the client and internal stakeholders.

Key Objectives:

• Extract Insights: Analyze user reactions and content categories to understand user preferences and content popularity.
• Identify Trends: Examine user engagement patterns and content trends to inform platform optimization strategies.
• Data Visualization: Create clear and informative visualizations to effectively communicate key findings.

Analysis

Data Cleaning:

• Address missing values, inconsistencies, and irrelevant data points.

Exploratory Data Analysis (EDA):

• Identify patterns and relationships within the data using statistical methods and visualizations.

Content Categorization:

• Classify content into predefined categories to understand user preferences for various content types.

Further Resources:

Folder containing project analysis documents

Portfolio Showcase:

This project demonstrates my skills in data analysis, visualization, and problem-solving relevant to marketing and consulting roles.