TIME PERIOD – April 2021
Audience - Serenity Day Spa
Goal - To gain customer insights for marketing..
Context – The Serenity Day Spa management was preparing a new marketing campaign and wanted some insight into the best segmentation strategy. Historical data usually provides an accurate base for forecasting so with their current database I designed a customer analysis dashboard to enable them to view their revenue generation by different segments. Each chart on the dashboard was linked so could be used as a filter for the other charts. This enabled the client to be view how each customer attribute related to another and draw conclusions.
Developed in
Visit the interactive dashboard at - Serenity Day Spa Customer Analysis Dashboard - Serenity Day Spa
Dislaimer- If you are denied access to the dashboard please send me your email so that I can add you to the access group
DataSet - Available upon request (if no NDA applies)