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Using the company's information for the analysis of this case from the perspective of what business analytics can bring to the company, the following aspects have been addresses: SWOT, data monetization, Value chain analysis, 5 forces model analysis, marketing mix, social media analytics, IoT, Organization, culture
Marciompi/Business-Analytics-Business_case
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Using the company's information for the analysis of this case from the perspective of what business analytics can bring to the company, the following aspects have been addresses: SWOT, data monetization, Value chain analysis, 5 forces model analysis, marketing mix, social media analytics, IoT, Organization, culture
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