Updated readme

README.rst

@@ -37,19 +37,25 @@ Your installed apps should look something like this:
 Finally, add store_locator.urls to your urls.py so that we can make a few 
 ajax calls needed to interact with the map.  
 
-urlpatterns = patterns('',
-    url(r'^admin/', include(admin.site.urls)),
-    url(r'^tinymce/', include('tinymce.urls')),
-    url(r'^store-locator/', include('store_locator.urls')),
-    url(r'^', include('cms.urls')),
-)
+::
+    urlpatterns = patterns('',
+        url(r'^admin/', include(admin.site.urls)),
+        url(r'^tinymce/', include('tinymce.urls')),
+        url(r'^store-locator/', include('store_locator.urls')),
+        url(r'^', include('cms.urls')),
+    )
 	
 Usage
 =============
 
 You can add store locations through the admin, the app will try to find a 
-lat/long via google maps api if you do not enter them.  
+lat/long via google maps api if you do not enter them.
 
 Once you have your locations entered you can simply drop a Store Locator 
-plugin on any page in your Django CMS implementation and magic will happen.
+plugin on any page in your Django CMS implementation and it will render
+a google map, a search field, a search distance drop down, and a search 
+button.  When a user searchs for an address, zip code, city, or any other 
+location information that Google Maps can translate into an address, the
+plugin will show markers on the map for any Store Locations that are 
+within the distance specified by the user of the address they searched for.