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"description": "The main URL (i.e., its website address) of the entity or item (e.g., https://my-entity.org or https://some-host.net/my-entity)",
"type": "string",
"maxLength": 2000,
"pattern": "^https?://.*",
"metadata": {
"creator": {
"name": "Murmurations Network",
"url": "https://murmurations.network"
},
"field": {
"name": "primary_url",
"version": "1.0.0"
},
"context": [
"https://schema.org/identifier"
],
"purpose": "The primary URL is used to identify the entity or item, and is usually its main website address or, if the entity doesn't have a website it can be a web page that is well-known to be linked to the entity (e.g. a Facebook page)."