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We've seen some good initial results following #123 so I'm going to expand the role customization a little.
We'll now add in personal emails specific to users who sign up as Product Managers, Marketers, or Customer Success/Sales roles.
Goal
We're looking for a good CTR and potentially a reply rate on these emails as indicators of success.
The goal of the campaign is still converting to paid subs.
Format, Audience, Timelines
Personal emails added as a single email after a 12 hour wait and followed by one. Emails will be personal and undesigned. This replicates what happens for Engineers and Founders, while also rolling in the best-practice we've discussed with other dev marketers in this space.
Requested input
I'm going to roll this out ASAP, but feed back on copy always welcome.
The text was updated successfully, but these errors were encountered:
Messaging
Context
We've seen some good initial results following #123 so I'm going to expand the role customization a little.
We'll now add in personal emails specific to users who sign up as Product Managers, Marketers, or Customer Success/Sales roles.
Goal
We're looking for a good CTR and potentially a reply rate on these emails as indicators of success.
The goal of the campaign is still converting to paid subs.
Format, Audience, Timelines
Personal emails added as a single email after a 12 hour wait and followed by one. Emails will be personal and undesigned. This replicates what happens for Engineers and Founders, while also rolling in the best-practice we've discussed with other dev marketers in this space.
Requested input
I'm going to roll this out ASAP, but feed back on copy always welcome.
The text was updated successfully, but these errors were encountered: