Set strict-naming=false for hatch

[mshriver]

This will build a wheel using the project name and unblock warehouse naming limitations from #230

Alternative approach to #239

❯ hatch build
[sdist]
dist/widgetastic.core-1.0.4.dev1+gc4c81fe.tar.gz

[wheel]
dist/widgetastic.core-1.0.4.dev1+gc4c81fe-py3-none-any.whl

FIXES #230

[codecov]

Codecov Report

Merging #240 (92e99e8) into master (c65c167) will not change coverage.
The diff coverage is n/a.

❗ Current head 92e99e8 differs from pull request most recent head c4c81fe. Consider uploading reports for the commit c4c81fe to get more accurate results

@@           Coverage Diff           @@
##           master     #240   +/-   ##
=======================================
  Coverage   86.45%   86.45%           
=======================================
  Files          18       18           
  Lines        2570     2570           
=======================================
  Hits         2222     2222           
  Misses        348      348           

Flag	Coverage Δ
unittests	86.45% <ø> (ø)

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