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Implementing Python Machine learning to predict potential customers for a new launched product

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ShiouLu/potential-customers-predicting

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Purpose

K company has launched a new financial product, with limited marketing budget, the marketing campaign can only focus on high-potential customers. A past marketing campaign data is utilized to aid the prediction

What's included in the project

▪︎ A descriptive anlaysis: visialize dataset with Python pandas seaborn matplotlib

▪︎ Exploring feature importance --> Feature Selection

▪︎ Building Machine learning models: LogisticRegression naive bayes random forest

▪︎ Model Evlauation with cross validation & confusion matrix

▪︎ Final Model Deployment

Preview of descriptive analysis

Screenshot 2022-07-28 at 21 18 03

Screenshot 2022-07-28 at 21 18 08 Screenshot 2022-07-28 at 21 18 15