This repository contains a case study for one of Google's Data Analytics Professional Certificate capstone projects. The case study focuses on Cyclistic, a fictional bike sharing company based and operating in Chicago. The executive team at Cyclistic is looking for ways to drive growth and is considering a marketing strategy to convert a significant number of casual riders into members.
As a junior data analyst on Cyclistic's marketing analytics team, the goal is to explore, process, and analyze relevant data to provide findings and recommendations to the executives. The complete report detailing the data analysis process can be found in the Descriptive Analysis.ipynb file.
The visualizations created for the case study can be accessed through the following Tableau Public link:
A presentation has been prepared to share the findings and recommendations with the stakeholders. The presentation video can be viewed on Google Slides:
The data used for the analysis can be accessed from Data Source on the Cyclistic website.
Please refer to the provided links for more information on the data analysis process, case study visuals, presentation to stakeholders, and the data source.