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apple privacy survey

Jesse Reiter edited this page Aug 19, 2021 · 11 revisions

/* Title: Apple privacy survey Sort: 3 */

Starting December 8, 2020, iOS publishers must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices as of August, 2021, below.

Important: The data disclosures below are only for the Unity Ads SDK. You are also responsible for providing any additional disclosures for your app, including other third-party SDKs used in your app.

For more information on Apple's data collection disclosure policies, including terminology definitions, please see the Apple documentation.

Contact info data Collected? Linked to user? Purpose
Name

For example, first or last name.

No Not applicable Not applicable
Email Address

Including, but not limited to a hashed email address.

No Not applicable Not applicable
Phone Number

Including, but not limited to a hashed phone number.

No Not applicable Not applicable
Physical Address

Such as home address, physical address, or mailing address.

No Not applicable Not applicable
Other User Contact Info

Any other information that can be used to contact the user outside the app.

No Not applicable Not applicable
Health and Fitness data Collected? Linked to user? Purpose
Health

Health and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorderAPIs, or health-related human subject research or any other user-provided health or medical data.

No Not applicable Not applicable
Fitness

Fitness and exercise data, including but not limited to the Motion and Fitness API.

No Not applicable Not applicable
Financial data Collected? Linked to user? Purpose
Payment Info

Such as form of payment, payment card number, or bank account number.

No Not applicable Not applicable
Credit Info

Such as a credit score.

No Not applicable Not applicable
Other Financial Info

Such as salary, income, assets, debts, or any other financial information.

No Not applicable Not applicable
Location data Collected? Linked to user? Purpose
Precise Location

Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places.

No Not applicable Not applicable
Coarse Location

Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services.

Yes Not applicable Third-party advertising, and analytics

Note: For example, Unity collects country-level information for regulatory compliance and campaign targeting.
Sensitive data Collected? Linked to user? Purpose
Sensitive Info

Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data.

No Not applicable Not applicable
Contact data Collected? Linked to user? Purpose
Contacts

Such as a list of contacts in the user’s phone, address book, or social graph.

No Not applicable Not applicable
User content Collected? Linked to user? Purpose
Emails or Text Messages

Including subject line, sender, recipients, and contents of the email or message.

No Not applicable Not applicable
Photos or Videos

The user's photos or videos.

No Not applicable Not applicable
Audio Data

The user's voice or sound recordings.

No Not applicable Not applicable
Customer Support

Data generated by the user during a customer support request.

May collect data Not linked to user App functionality

Note: Unity Ads may collect this information if a user submits a report of an ad creative.
Other User Content

Any other user-generated content.

No Not applicable Not applicable
Browsing data Collected? Linked to user? Purpose
Browsing History

Information about the content the user has viewed that is not part of the app, such as websites.

No Not applicable Not applicable
Search data Collected? Linked to user? Purpose
Search History

Information about searches performed in the app.

No Not applicable Not applicable
Identifier data Collected? Linked to user? Purpose
User ID

Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account.

Yes Linked to user App Functionality
Device ID

Such as the device's advertising identifier, or other device-level ID.

Yes Linked to user Third-party advertising, tracking, and analytics

Note: For tracking, enable ATT.
Purchase data Collected? Linked to user? Purpose
Purchase History

An account’s or individual’s purchases or purchase tendencies.

Yes Linked to user Third-party advertising, tracking, and analytics

Note: For example, Unity may collect in-app purchase information when publishers enable certain features within the Ads SDK.

Note: For tracking, enable ATT.
Usage data Collected? Linked to user? Purpose
Product Interaction

Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app.

Yes Not applicable Third-party advertising, and analytics
Advertising Data

Such as information about the advertisements the user has seen.

Yes Linked to user Third-party advertising, tracking, and analytics

Note: For tracking, enable ATT.
Other Usage Data

Any other data about user activity in the app.

Yes Linked to user Third-party advertising, tracking, and analytics

Note: For tracking, enable ATT.
Diagnostic data Collected? Linked to user? Purpose
Crash Data

Such as crash logs.

No Not applicable Not applicable
Performance Data

Such as launch time, hang rate, or energy use.

Yes Linked to user App functionality and analytics

Note: For example, Unity collects initialization speeds and energy use to analyze, develop, and improve the SDK.
Other Diagnostic Data

Any other data collected for the purposes of measuring technical diagnostics related to the app.

No Not applicable Not applicable
Other data Collected? Linked to user? Purpose
Other Data Types

Any other data types not mentioned.

Yes Linked to user App functionality, third-party advertising, tracking, and analytics

Note: For example, Unity collects data like device language, make, model, screen size, and connection type, to deliver compatible advertisements.

Note: For tracking, enable ATT.