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🎯 Customer behaviour and sales analysis for a national bookstore library willing to adapt its digital vs. instore strategy - use of Python and JupyterLab (Business insights, Data collection, Cleaning, EDA, Market Segmentation, Time Series analysis, Statistical tests and Data Visualization)

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Customer behaviour analysis

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The datasets come from the internal data sources (ERP, customer database, and transactions) of the virtual Lapage company


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🎯 Customer behaviour and sales analysis for a national bookstore library willing to adapt its digital vs. instore strategy - use of Python and JupyterLab (Business insights, Data collection, Cleaning, EDA, Market Segmentation, Time Series analysis, Statistical tests and Data Visualization)

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