Have you ever thought about building your own an iOS or Android app? If so, then you probably have wondered about how things work in the app stores. We replicated some of the app store analytics provided by companies like App Annie or Sensor Tower that helps inform development and app marketing strategies for many companies! 😀
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We compared thousands of apps in the Google Play Store so that we can gain insight into:
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How competitive different app categories (e.g., Games, Lifestyle, Weather) are
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Which app category offers compelling opportunities based on its popularity
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How many downloads you would give up by making your app paid vs. free
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How much you can reasonably charge for a paid app
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Which paid apps have had the highest revenue
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How many paid apps will recoup their development costs based on their sales revenue
✅ How to quickly remove duplicates
✅ How to remove unwanted symbols and convert data into a numeric format
✅ How to wrangle columns containing nested data with Pandas
✅ How to create compelling data visualisations with the plotly library
✅ Create vertical, horizontal and grouped bar charts
✅ Create pie and donut charts for categorical data
✅ Use colour scales to make beautiful scatter plots
Download and add the Notebook to Google Drive
As usual, download the repo, extract it & Add the .ipynb file into your Google Drive and open it as a Google Colaboratory notebook.
The .zip file also includes a .csv file. This is the data for the project. Add this your notebook.